Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Toyota "Wish Granted" Super Bowl ad Kicks VW's butt

So last week VW rolled out a teaser of it's potentially car-less ad scheduled for the "Big Game" this Sunday. Now we have Toyota's Wish Granted ad, which seems to have the 'big three' for charm and appeal:

  • Pretty Girl (Kaley Couoco from Big Bang Theory)
  • Talking squirrels (who doesn't love them?)
  • Cute kids (cute-ish, anyway)

It also hints at an overweight dad and goes a bit retro with the 90's song, I Wish by rapper Skee-Lo. One other thing it has that Volkswagen is missing: A car - or in this case, a crossover SUV - the Toyota RAV4. For ME, the Toyota ad is more fun, while still piquing my interest in their new product.

So is it better just to make you feel good, as VW did with their ad (at the bottom), or make you feel good AND feel good about their product? I give the global sales leader TWO THUMBS UP for their effort!

Tom LaPointe
Interactive Media Manager / Industry Analyst
24/7 Interactive Automotive Dealer Website Chat Solutions
Hosted or In-House Options

Volkswagen teaser ad with no car:


Views: 575

Tags: Bowl, RAV4, Super, Toyota, VW, Volkswagen, advertising, marketing, oem


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Peter Duffy on January 29, 2013 at 1:41pm

Haha, nice Chuck. :D

Comment by Chuck Dapoz on January 29, 2013 at 1:38pm

Agree the VW teaser misses the mark. But its Super Bowl commercial shows product and scores on feel-good:  600,000+ views in less than 2 days.

Comment by James Easter on January 29, 2013 at 10:27am

Toyota ad definitely hits the mark much better - AND, it got a chuckle out of me...very nice job.  I just did not feel any connection to the VW ad, though it might keep you watching because you're wondering what it's all about.  Kudos Toyota!

Comment by Peter Duffy on January 29, 2013 at 9:41am

I still think they're both brilliant in there own way, but that Toyota commercial is SA-LICK!

Comment by Chip Dorman on January 29, 2013 at 7:47am

You're right. Toyota's Kicks VW's Butt.


Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

2. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service