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Toyota Positioned Well For Cash for Clunkers Sales Race

Since data collection started, Toyota has remained the leading brand on the website for new car interest. The data is based on consumer requests to have a local car dealer call them about purchasing a new car with a qualifying trade-in with the Car Allowance Rebate System (CARS).

The top five most popular brands are Toyota, Honda, Ford, Chevrolet and Nissan.

Views: 24

Tags: car, cash, clunkers, for, marketing, sales, toyota


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Comment by ADP Digital Marketing on June 30, 2009 at 5:16am
I wonder how close the chart you show here will come to reflect consumer purchases of passenger vehicles by brand for 2009? Once you remove fleet, commercial and rental car company purchases, the sale volume by brand may look a lot like this chart. Obviously, there must be a broad range of customers showing up at in order for your chart to reflect so closely the general level of interest in vehicles by brand. I can also attest to the broad range of interest across all brands from the results that dealers are getting in their paid advertising. The ADP Digital Advertising team is seeing strong results from Behavioral Targeting of Cash For Clunkers multimedia display advertising for many different makes.
Comment by Brian Pasch on June 29, 2009 at 3:49pm
Today topped 1 million page views....I think I'll open a bottle of champagne, Thanks ADM members for your support of this marketing website.

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