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Top Ten Reasons TrueCar is GOOD for Dealers

10. It will, eventually, greatly reduce payroll.

9. That damnably expensive, OEM-required facility upgrade will no longer be a worry.

8. Your Internet Manager can finally get some sleep.

7. You'll be able at last to watch Oprah's cable channel.

6. Phone training expense and time will be eliminated.

5. Your work with search engines will simplify down to selling your stock in them in order to eat.

4. Your current lot will look GREAT as a weekend flea market.

3. Customer retention will be the job of the local JiffyLube.

2. You will finally have time to join "Occupy Unemployment Line".


...and the # 1 reason:

1. Because everybody at TrueCar thinks they are smarter than YOU.


Want to know TrueCar?  Why would you help someone who wants to eliminate the sales floor and the dealer?Check out  and

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Comment by James A. Ziegler on December 16, 2011 at 12:34pm

Okay Honda has taken a courageous stand and banned TrueCar pricing with it's dealers. I know for a fact VW is strongly considering doing the same. I hope VW realizes that they've just began to get some incredible momentum in the market AND now is NOT the time to allow an invader like truecar to devalue the brand in the public's eyes. No matter what you sell, TrueCar cheapens your brand.

Group 1 made sure their dealers cancelled after looking at the exposure of having these people rooting around in their DMS, especially with AutoNation's CEO on the board of Truecar...

Group 1 was smart enough to see the writing on the wall and run as from away from these people as possible. When is Asbury, Penske, Sonic and others going to awaken and realize they people appear to be a huge threat? Even large private groups like Rick Hendrick should be looking at the evident danger we're all perceiving here. 

Where are FordGeneral Motors and especially...where is Toyota in this escalating skirmish? I am embarrassed that mark Reuss, president of general motors would actually go to TrueCar Headquarters and play with Painter showing him a 750HP Camaro.

I did not mention Nissan because their dealers are using Truecar to sell way below invoice so they can collect stair step money. You guys are smiling now BUT if Nissan takes away the program, you're screwed royally because of the benchmarks you set with TrueCar making your brand image "Ultra Cheap Nissan"

Does Mark Reuss NOT understand that his dealers are being raided by these people cheapening the product down to unprofitable and below? I find it hard to believe that Reuss would publicly suck up to these people if he truly understood.

There are a few investigations of TrueCar popping up here and there AND we're still urging dealers to put more emphasis with your dealer associations to get off of the sidelines and represent us... I know a couple of associations are doing their best while others limped off of the battlefield without firing a shot...  weak. 

I am especially disturbed about Toyota staying quiet while Honda takes a stand. It's like sending a message that Toyota has less value. 

This thing will gather increasing momentum and I predict TrueCar will find some high-profile weak suck who will sellout their integrity for the publicity or hard cash and take a stand publicly backing them and betraying dealers.

Of course, this is all a lot of conjecture, speculation, supposition and opinion...I might be wrong. :)


Comment by Keith Shetterly on December 6, 2011 at 2:42pm

The second leg of the TrueCar beast is now LIVE, this one going after your used car business: ClearBook.


Comment by Bobbie Herron on December 2, 2011 at 9:23am

I remember when the grocery stores all installed the U-scan devices.  I hate those things.

Comment by Aj Maida on December 2, 2011 at 8:29am


This morning I submitted a lead threw un-Truthful Cars and when the dealers sent me their responses I replied with links to Jerry Thibeau's video and other threads about the dangers of True Car. I made sure to include un-Truthful Cars legal actions to Jerry Thibeau's video posting on You-Tube and how a company with True in their name is afraid of the TRUTH!!!!! Hopefully they will see this as the cancer that it is. If we do not do something about it it will metastasize.


Comment by Jim Kristoff on December 1, 2011 at 11:39am

LOL...great stuff Keith!!

Comment by Ed Brooks on December 1, 2011 at 8:30am

Nice job Keith!

Comment by Jim Radogna on December 1, 2011 at 8:25am
Great stuff Keith!
Comment by Tom Gorham on December 1, 2011 at 6:35am

"It will, eventually, greatly reduce payroll."   Priceless!  This list made me chuckle...

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