Automotive Digital Marketing

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Top Ten Blogs and News for Auto Dealers: March 14 - 20

Congrats, Auto Professionals -- you made it to Friday! Before going into weekend mode, don’t forget to catch up on the latest automotive news and blog posts!

In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for Google’s newest mobile update, why your Facebook page should lose “Likes”, and more! Let’s get started:

10. Car dealers looking to loosen automakers' grip

Some automotive dealerships are looking for cost-effective ways to buy materials. However, branding and other factors make bypassing approved vendors difficult.

9. Software's Escape From Under The Hood And Into The Driver's Seat

With mobile connectivity in cars on the rise, is the automotive industry ready to shift its approach to meet the modern shoppers’ interests of buying cars online and integrating their vehicles into a more connected world?

8. Why Your Facebook Page Needs To Lose Likes

The so-called Facebook “purge” is in effect, and your dealership might be looking at a substantial decrease in likes -- but that’s a good thing. Read on to find out why!

7. Where Most Service Clinics Fail – And How To Ensure Yours Succeeds

Service clinics are a great way to educate customers and promote customer retention. If you are considering offering service clinics at your dealership, here are five great tips to ensure your success!

6. The 4 Costly Follow-Up Mistakes You Can Fix Right Now

If you missed Todd Smith’s online presentation, you can now access the recording by following the link above. Check it out, and start improving your follow-up processes!

5. Don’t Let Your “House Of Cards” Get Knocked Down By Your Competition

Very few people know ambition like Frank Underwood from the hit series, House of Cards. Learn how thinking like the character can help set your dealership apart from the competition.

4. J.D. Power 2015 Customer Service Index (CSI) Study

Find out which automotive brands are staying strong in customer service, and how familiarity with the service adviser affected customers’ satisfaction.

3. 3 Steps to be Ready For Google Mobile Search Update

Mark your calendars! On April 21st, Google will be using mobile-friendliness as a ranking factor in search results. Check out this article for ways to ensure you’re at the top!

2. AutoTrader is changing name, brand identity

AutoTrader is removing the dot com from their name, and rebranding itself to become more mobile-friendly. What does that mean for the company’s customers?

1. Three Salty Old Wives Shout Lies About Diesel in Volkswagen Ad Series

A few weeks ago we shared a hilarious Volkswagen ad dispelling diesel fuel myths. We’re happy to see the 3 Salty Old Wives are at it again! Check it out:


Happy Friday, everyone!

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Tags: ActivEngage, Auto, Blog, Google, Industry, News, Posts, Ten, Top, automotive, More…industry, media, mobile, social


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