Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
We meet again, Friday! It’s been a busy week, and you’re probably closing those end-of-the-month sales… but that’s no reason to fall behind on the latest happenings in the industry! As usual, we have the latest automotive news and blogs from around the web to share with you before the weekend kicks in.
In this edition of the top 10, read all about upgrade envy in car-buying behavior, how to overcome a cash buyer, the dangers of bad managed chat teams, and more! Let’s start:
According to recent polls, women only hold 25% of jobs in the motor vehicle and parts industry -- but they influence 80% of car-buying decisions. This is a missed opportunity for automakers!
Digital personalization has been the talk of the town lately, and for good reason. Check out the stats on why your dealership needs to incorporate personalization into its marketing strategy.
Roadster is a new car buying service that wants to be the new middleman between dealerships and consumers. The company’s “people” would handle leasing, trade-ins, financing, etc.
When you choose a managed chat team, it’s important to be weary of certain pitfalls that can actually hurt your dealership’s online conversion AND reputation.
The longer your customers spend without hearing from your dealership, the less likely they are to do business with you. But in order to reconnect with these past customers, you need to be DIFFERENT!
As car sales continue to rise and automotive technology advances, we’ve begun to see an interesting shift in car buyer behavior. Automotive shoppers are actually pretty similar to Apple customers!
To track the ROI of your SEO and content strategies, build online directories in your website so you know WHERE your content is. Learn how in this post!
Mediating with a cash buyer can be frustrating, especially with the abundance of “Beware of Dealership” articles on the Internet. Robert Karbaum offers a creative, modern approach you can try!
Congrats, Dealers! Even as relentless cold weather covers the Northeast, the automotive industry’s sales continue to boom, with leasing on the rise. Let’s keep the streak going!
You can read hundreds of books on branding, or you can watch this two minute video for some weekend inspiration. We recommend the latter!
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