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ActivEngage, themost trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- Credit Trends, Syria, and Nissan’s Self-Driving Car.
The U.S. Energy Department reopens its $25 billion Advanced Technology Vehicle Manufacturing loan program, hoping to encourage automakers into green energy by offering extra capital. Is this revival going to be a #FAIL?
The mobile consumer requires a different set of rules when it comes to email. Check out these tips and incorporate them into your email marketing strategy!
Eric Miltsch writes an excellent list, with room for expansion, of things that can absolutely bother your online shoppers. I’m going to add blank or poorly designed staff pages to the mix. Also, the case is still out on auto attendants: our proactive invites do quite well with online shoppers, and they engage with them more than stationary buttons.
As credit trends start becoming more flexible, dealers need to make their potential buyers aware of these changes. Only then can consumers who have held off due to the fear of not qualifying for a loan start to reconsider a purchase.
If you think your daily commute is bad, check out these photos and start being thankful for a little bit of rush hour traffic on the highway. (P.s. - If anyone can figure out what is terrible about #15, let me know in the comments...because I can’t see it). The rest are clearly awful.
Have you ever helped gift-wrap a car for a customer who was giving it to their child as a birthday present? There is a study on the cult-like followings of car brands, and it starts with going the extra mile to make each part of your customer’s experience special for the whole family. Even in the smallest ways - you can make a difference that spurs customer loyalty.
Nissan is expecting great things for its “Autonomous Drive”, hoping to make commuters more productive, and the elderly and disabled more mobile. Would you be willing to put full control into the hands of this technology?
Creating a memorable and easy-to-use experience on your mobile site can prevent shoppers from going to another dealer. This BizReport provides some eye-opening statistics on why mobile optimization is important for your auto dealer website in 2013.
1. Here’s a commercial break to help you get pumped for next week. Best Yourself, Auto Experts!
Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!