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ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition -- Durango sales skyrocket, FB collages, and mobile apps.
The top four in the list shouldn’t surprise you - Google, Microsoft, Facebook, and Yahoo! While Google is the world leader, Microsoft, Facebook and Yahoo's properties are each visited by nearly one out of every nine people on earth.
Since the ads first began playing, Durango sales have increased by 59%, and web traffic has jumped 80%. Dodge has made 70 ads featuring the heavily mustached local-news anchor. The ad campaign coincides with the release of Anchorman 2: The Legend Continues, which will hit theaters on Dec. 20.
Many dealerships have a strong base of loyal repeat customers and great salespeople make their living serving a large base of happy, loyal customers and their referrals without ever taking a fresh UP. They must be doing something right to generate this loyal following.
Here is a list of Dr. Bob Nelson’s Top Employee Motivators and Demotivators.
According to a recent article, consumers are expecting a response from a brand mention in one hour. That’s right, just one hour. 53 percent of consumers expect acknowledgement within an hour however, that number rises to 70 percent if the tweet is negative in nature.
So, the Friend Collage is a popular thing on Facebook. Whether or not you like them, there are still some pretty cool things you can learn from this nifty bit of content. For the 17 people not on Facebook or you've just been more productive with your day, a friend collage is a simple 3rd-party application that automatically sorts through your recent Facebook interaction history and creates a pretty image of your connection's avatars. The end result is a grid pattern that sizes the images according to how frequent your interact with your connections. Larger images indicate more interaction and vice-versa. Simple formula.
Not all that long ago it wasn’t difficult to have your dealership ranking well on search engines. Few dealers were doing any search engine marketing. Those who did, easily found the top of the page.
Much like the Chicago Bears, your dealership likely is a storied franchise. In this analogy, the OEM is like the NFL, providing policies, guidelines, and rules to adhere to in an effort to remain a viable brand. And your dealership operates under this umbrella. You, as a corporation, have a history. A story. You have decades of faithful fans. The Chicago Bears is the NFL’s oldest team (originally the Decatur Staleys) and many dealerships have a similar longevity among their community. Maybe not to the tune of 95 years, but some of you aren’t too far off. You’ve made an impact in your town and you desire to continue your winning (or surviving) ways.
Mobile technology is the Next Big Thing for info-tech, and automakers are looking at new services to augment drivers experience both in-car and out. Here's six mobile apps that show the variety of services the technology can provide.
You'd think that being Batman would instill a healthy sense of respect in your family. Not so, according Internet celeb BatDad's latest Vine pickings. His family still buys candy whenever they want, refuses to concede that pumpkins are a type of gourd, and puts hand soap on their toothbrushes.
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