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ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- 5 states to open a dealership, get your emails ready for the holidays, and the best selling cars of 2013.
Cursive handwriting was dropped as one of the Common Core educational standards, but now at least seven out of 45 states that had adopted the Common Core standards are fighting to get cursive handwriting back into the classrooms.
Before customers ever step foot into your showroom, many will research it online. Your customers not only have their own opinions of your business, but they can also influence other potential customers. How customers perceive your operation is just as important as how you actually run it! Check out this sage advice from Yoda.
Yep, it’s almost that time of year again when online retailers start flooding your customers’ inboxes with messages of good tidings and special savings. Here are some tips you can implement NOW to help make your dealer’s email marketing more successful in December.
If you are considering opening your own car dealership, or already have one and want to use the growing market as an opportunity to expand to more places, knowing the figures can help you make your next move. Each year, the National Automobile Dealers Association (NADA) issues a comprehensive state-of-the-industry report to help auto dealers learn more about their field. Based on the information provided in the report, let’s take a look at the 5 best states to open an auto dealership with the main criterion being average annual sales per dealership.
A growing number of observers now see president Toyoda as the leader of a culture change at the world's largest automaker, dedicated to making cars you want to own, rather than ones you ought to own.
5. Why Toyota Must Play Jenga with Camry
When Subaru decided that its North American growth objectives required a lot more production at its Indiana assembly plant, it meant Subaru no longer could afford to have Toyota as a factory roommate.
4. The Best-Selling Cars of 2013, Aren’t Really Cars at All
The auto industry is on track to have its best year since 2006, with car sales of about 16 million units this year, up from 14.5 million in 2012. While fuel-efficient small cars were all the rage a few years ago, now it is once again pickup trucks and utility vehicles behind the boom.
Jaguar hasn’t really embraced its British heritage in marketing since before it was owned by Ford, and for good reason. That “heritage” was synonymous with unimpressive quality and a niche-y quirkiness more than anything else.
1. He's About to Blow Your Van Damme Mind
In recent truck ads, Volvo has shown off its braking system, driven a truck over an employee's head to show off its ground clearance, and boasted about its vehicles' ease of steering by putting a hamster behind the wheel. The logical addition to the series is this promo, featuring Jean-Claude Van Damme doing an epic split between two reversing trucks. Set against a Spanish sunrise and scored (naturally) by Enya's "Only Time," the martial artist illustrates the "precision and directional stability of Volvo Dynamic Steering" by performing his famous physical feat as the trucks mesmerizingly back up toward the horizon.
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