Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals. Fast Company will release the full report during the week of July 25th. Not all of the insights we learned will make it into the final report. However, I will share a few interesting findings as they come up starting with this one…
The Top Marketing Sites for Social Media Marketing Trends
We asked participants to share their favorite sites, blogs, and newsletters for learning the latest about social media marketing trends.
1. Mashable earned the top spot with 82%
2. Techcrunch followed with 61%
3. AdAge earned the third spot with 54%
4. emarketer -- 44%
5. Brandweek -- 36%
6. MarketingProfs -- 27%
7. SmartBrief for Social Media -- 26%
8. Altimeter Group -- 26%
9. MarketingSherpa -- 21%
10 ClickZ -- 20%
We also asked survey respondents about the role they play within their organization. The titles reflect the state of social media within business and the importance executives place in information related to new technology and trends.
Corporate Marketing Managers represented the largest group of individual respondents with 16%, but a three-way tie followed closely behind with participants representing Corporate Presidents/CEO's/Principals, Directors of Marketing, and Agency Presidents/CEOs/Principals.
What do you think? What are your favorite resources for social media?
Stay tuned for the report on Social Advertising next week! To read our first report, please follow the link: "Brands Pursue the Social Consumer."
The Pivot Conference is designed for brands and their agencies and will take place October 17th and 18th in New York. This year's theme focuses on an important shift in marketing as brands respond to "The Rise of the Social Consumer."
Reprinted from BrianSolis.com
Brian Solis is the author of Engage and is one of most provocative thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis's research and ideas have influenced the effects of emerging media on the convergence of marketing, communications, and publishing. Follow him on Twitter @BrianSolis, YouTube, or atBrianSolis.com.