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These numbers were compared to its previous standard website pages, showing that digital marketing prowess stems from these types of pages, along with testing and establishing what components, content and buttons work best for converting people into paying customers.
So what makes your landing pages pop?
Do you even have a landing page strategy? Now is the time for you to evaluate this situation, because the internet is filled with software testing tools like Inflectra for building and testing your landing pages without much time or money.
Keep reading to learn about the best tools to build and A/B test landing pages.
Launchrock touts itself as the fastest way to acquire customers, and the platform certainly seems to live up to that standard, since it focuses on early customer acquisition and providing a simple interface for piecing together stylish and effective landing pages.
The block-based builder is a dream for all beginners who don’t know much about web design, and the system also offers a responsive design so all of your customers can view on mobile devices. Launchrock is completely free, giving you tools for pre-sale ecommerce and email acquisition.
Pricing: From $19 to $225 per month
Prefinery provides beautiful landing page templates for capturing emails, promoting social shares and simply getting the word out about a new product or company. It’s actually more than just a landing page builder, since it includes invitations, followups, invitation codes, viral referrals, sign up management and more.
The goal with Prefinery is to provide people an easy way to make landing pages that convert, without using any coding. However, you can always implement custom code if needed.
Pricing: Free to $199 per month
Convertifire is a powerful tool for building landing pages that adjust depending on your customer tendencies and experiences. The idea is that each visitor wants something different, but to satisfy your customer needs you need to integrate with various tools, making this environment difficult to achieve.
With Convertifire you can also A/B split test your landing pages and serve up your creations on every browser and device. Not to mention, the drag and drop interface is ideal for beginners who don’t want to mess around with code.
Pricing: $29 to $179 per month
Instapage is another combination package that includes both landing page building and A/B split testing. Choose from over 70 professionally designed templates, and play around with the customization features for branding those templates and making them look great for your own business.
The system comes with a drag and drop interface, the ability to upload videos, an SEO plugin and social media widgets for promoting your company through social networks like Facebook and Twitter.
Pricing: $125 to $500
LeadSquared is a complete marketing and sales automation software, with the ability to quickly create landing pages, send out emails and identify the leads that are most likely to buy from your online store.
The cool thing about LeadSquared is that it comes with some fairly comprehensive reports for seeing how your landing pages are performing and which strategies work best for you.
Pricing: $200 to $2400 per month
Don’t let the pricing scare you, because HubSpot is much more than a simple landing page software. In fact, you receive tools for blogging, social media, landing pages, calls to action, analytics and customer relationship management.
In terms of landing pages, the platform comes with an intuitive, drag and drop interface, and it features some features that allow testing on every element and step on your landing pages. The adaptive landing pages focus on the lifecycle of your customers so that they see different landing page content depending on where they are in the purchasing process.
Pricing: Around $63,000 per year (on average)
IonInteractive is the solution for enterprise-level companies looking to really boost their efforts for bringing in new leads. This is not simply a landing page tool, since it also provides powerful products for content marketing, brand engagement, lead generation and landing page optimization.
The IonInteractive solution offers both services and tools for reducing your bounce rates, improving engagement and increasing conversions. They understand that the standard landing page doesn’t work anymore, and you must cater to your audience tendencies to make the sale.
Pricing: $29 to $149 per month
KickoffLabs offers professional marketing tools for the ultimate lead generation. It works well for ecommerce websites because it helps you build a smarter campaign around your landing pages, as opposed to just pumping out a bunch of landing pages.
Opt-in forms come with the package, and you can implement them on just about any website. You receive 40 landing page templates, each of them professionally designed, for lead generation and notification. You can also play around with webinar registrations, thank you pages, simple surveys and promotions.
Pricing: $49 to $499 per month
Landing pages don’t always come along with the proper testing tools, but VWO (Visual Website Optimizer) solves that problem with strong reports, a visual editor and some testing and experimentation options.
I particularly enjoy the heatmaps and click maps for analyzing exactly where people are clicking and which components aren’t working as well as you expected. The easy setup is a nice touch, and the targeting and personalization is one of the easiest ways to make your customers feel comfortable with purchasing from your company.
Pricing: Free (You can ask for a quote for the Enterprise version)
Optimizely is one of the more popular solutions in terms of landing page testing, because it works for optimizing all websites and mobile interfaces. The stats engine is the standout feature, with real time results, which are valid no matter when you check them.
You can test as many variations and goals as you want, and you no longer have to commit to a sample size or duration in advance. You can check on your results at any time and produce results rather fast.
Pricing: $125 to $799 per month
Convert is the ideal A/B testing solution for experts and agencies, since it provides a visual creation tool so you can choose between WYSIWYG, HTML or a stylesheet editor. The software is a non-technical version of some of the other options on this list, with A/B split testing, multivariates and more.
Convert also integrates nicely with Google Analytics, and the full test control feature means that you can choose any type of test that you want (time period, duration, traffic allocation) and receive the best data possible.
Drop a line in the comments section below if you have any questions about how to implement your own landing pages...
What do you use that works well for car dealership landing pages?