Automotive Digital Marketing

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Ziglar and many others have said "In order to get what I want ,I must help others get what they want".......here is the situation,some of you in this group are Automax Trainers,Trainers for other Companies,Consultants,Dealers,Salespeople etc....as a company we have done over 10,000 recruiting campaigns,trained over 85,000 people.....have in the area of 500 "active" clients.....have two sites,we are on every social network know to man....lol....how can we ALL leverage what we ALL have for the good of ALL? We need,want,expect,honor and plead?.....for your thoughts and ideas.How can we truly all help each other,do what we all do best,and help others and make some $$$$$$

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Comment by Craig Lockerd on September 23, 2009 at 6:25am
Amen to that......lol@ secret sauce. It just blows my mind that we all have so many clients,that need each others services......I have to assume that dealers you guys know need salespeople from time to time and they ALL use Direct Mail,we did the very 1st Direct Mail/Super Sale ever and 400 since,our guy in FACT invented the whole thing!.....and I know for certain our clients are using or could and should be using your services!
Comment by Brian Pasch on September 22, 2009 at 4:35pm
Collaboration has worked well for me and Ralph indeed. I called Paul Rushing the other day and gave him a lead for someone that needed Craigslist posting services. I have called TK Carsites, DealerOn, DealerTrend, etc and have passed them leads of dealers looking for sites. I am convinced that a team of trusted professionals that seek to work together is ultimately the best of breed solutions that dealer need.

Who would think that today JD Rucker, Paul Rushing and I, all competitors in the Socall Media and SEO space, would be planning a roundtable discussion for an upcoming conference. The Three Musketeers at one table speaking together to help dealers can only happen when we put our egos aside and offer value. I hope we film this one!

Craig, its good to remind everyone that there is enough $$$ to go around...we don't need to horde information for fear of losing ALL. Of course, no one is giving out the true secret sauce....and it can't be keywords! :)
Comment by Ralph Paglia on September 22, 2009 at 11:39am
Learning the key strengths f each member n our respective teams and then referring to them, or bringing them in on situations where our clients will benefit from a "specialist" in that area... Letting our egos be put aside for the benefit of the client.

Brian Pasch is TECHNICALLY, sort of a competitor to my team at ADP, but there are many times when I refer dealers to him when I know what they need is in an area where he and his PCG team excel... Likewise, I have had some great referrals from Brian for solutions that are not his core competency...

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