Automotive Digital Marketing

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Today’s Automotive Industry from a Sales Perspective?

Good news
: Demand for new vehicles is extremely strong. J.D. Power expects 2015 sales to ring in at 14.2M units, which reflects another year of growth and an increase of 600,000 units over last year.


Not so good news: Next year, the growth will only be one third of what the industry achieved this year.

Looking forward to 2016, J.D. Power anticipates that again the industry will see growth, however, only an extra 200K in vehicle sales. In other words, with less growth to be shared across automakers, many model lines that dealers carry will not achieve year over year growth.


At a retail level, gain the competitive market-level insight you need to grow your
sales by activating your PowerDealer account today .


Why Dealers Choose To Join The PowerDealer Network

Shown below are actual comments received from dealers currently using their PowerDealer reporting dashboard to better manage their dealerships...

"It’s terribly essential for a dealer to know the kind of information the Power Information Network provides. I depend on PIN data for numbers I can’t get anywhere else, certainly not from my manufacturers. I depend on PIN to show me how my store and people compare with other same franchises in my market, in real time."

"I use the Booking Tool quite a bit and find it good information. As a matter of fact it’s part of my normal appraisal process and all in all it’s quite helpful as a measuring stick with real life barometer than some other tools out there."

"I use PowerDealer all the time. I use the general data and marketing data to get a better snapshot of who our customers are." 

"I find the PIN reports useful in giving me a measure of what is selling in the marketplace. The UV tools are great! The data enhances our decision making process."

"I love the PowerDealer tool and use it weekly to better understand dealership performance. The KPI dashboards and the Google maps feature are most valuable to me. The new and used car trends charts are great as well."

"I use all the Power Information Network reports, but I concentrate on those that give me real time comparison numbers. Some of the reports, on both new and used deals, tell me if I am competitive or leaving money on the table. I recently altered my advertising because these reports showed my “Age of Buyer” was getting older and I was not reaching that critical younger buyer."

Find out ways to protect and grow market share within your local retail market by clicking the Ad shown below


Are You a PowerDealer?

Contact ADM Member Tom Morris at 716-829-9368 or to find out, enroll in the program or get more information... And tell him that you're an ADM Professional!

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Tags: automakers, automotive, dealers, future, growth, retail, sales


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