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More and more every day I talk to dealerships that are coming to terms with the idea that to be successful on Facebook you have to spend money. Period, no question, it’s true. That’s beautiful. When I ask how they are spending money on Facebook the typical response is they are using the boost feature on the timeline. That is not so good. Don’t get me wrong. You will get results from it and boosting is much better than doing nothing but there is a better way.
With boosting you have limited options compared to those available to you in Ads Manager. In ads manager you have many more targeting options, you can set a daily budget, and choose bidding options. Initially it will be a little more work than using the Boost feature, but in the end your results will be much better.
If you have never accessed Ads Manager you can get to it from the left column on Facebook. Once you get in there, select “create an ad”. You now see all the many options available to you.
You are going to choose the “Boost your post” option. Trust me, it’s different. That will open up the “Page Post Engagement” section. From here it will allow you to select any post from your timeline that you want to increase exposure to. Once you select a post that’s when the skies open up and you discover the world of options that just became available to you.
Once you get comfortable with the Page Post Engagement section of ads manager do yourself and your dealership a favor and venture in to the world of Facebook Dark Post. If I can help in any way feel free to reach out to me.