Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Tips for Entering in Your CARS Sales to NHTSA Website

Here are some data entry notes a dealer sent to me to help other dealers who are struggling to enter sales into the CARS system. It seems that the "pipe" symbol is needed to quickly find the cars that are involved in the trade. It comes down to a poorly designed user interface by the NHTSA.

Today we had about a dozen car dealers say that they were pulling out of the program for various reasons. Many are struggling with the compliance and administration. Other just can't seem to get the sales entered without being kicked off the NHTSA system. Others just don't see the upside.

We hope that these notes, sent in by a dealer who has successfully entered in all their CARS tranactions can help you. Please follow me on Twitter as we are giving updates throughout the day

Also, come and read a great article on one Massachusetts consumer who got the 1997 Jeep Wrangler added to the website so he could qualify. Don Asay Fight Back

Entering CARS Sales

One more thing is the programming language utilized for what is probably a UNIX SERVER that hosts the CARS iSupplier Portal and their utilization of an infrequently utilized keyboard key in searching for the Trade-in vehicle and New vehicle descriptions called a “PIPE” which is a vertical line generally located above the “Enter” key or sometimes to the left of the “Backspace” key. I have attached some graphics to illustrate what I am attempting to explain. Most people never ever utilize this key on their keyboard unless they are a computer programmer or utilize a computer software application that requires this key. Hence, most auto dealer employees will be at a total loss here because in my many years of consulting with auto dealers I have never, ever seen this key utilized for their normal day-to-day work. You see, the issue is that if one does not make the correct keyboard entry utilizing the “PIPE” when searching, then the vehicle that they are looking for may never appear in their search even if they scroll through all pages because the correct vehicle may never appear otherwise. Our government and Oracle who is probably responsible for the programming failed to consider who was utilizing this application. NOT ENOUGH PLANNING AND OBVIOUSLY NO END-USER INPUT!



Views: 30

Tags: cars, cashforclunkers, entersales, nhtsa, pipe


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service