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Tips for Auto Dealers to Avoid Email Spam Filters

It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter.  While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers.  Their email campaigns are being inappropriately blocked by various spam filters.


Here are some tips to avoid the dreaded spam filter in your customer's email inbox:


Avoid Sending Spam-Like Emails (Obviously):  Using words like "Free" multiple times, having large images or tons of links are more likely to make your email be stopped by a spam filter.  Also, watch the ratio of text to images.  For example, try linking to your inventory instead of pasting images in the actual email.


Ask Customers to Add You to Address Book: When customers add you to their address book, your emails will get delivered to their inbox.  Add a line to your email signature or above your opt-out message that asks people to help ensure they get your emails by adding your email address to their address book.  This little step will go a long way.


Follow CAN-SPAM Guidelines: Following CAN-SPAM (which by law you should be doing anyway) will greatly reduce the chances your email gets flagged as spam.  This includes having an opt-out (that is honored), listing your physical location, and using an accurate subject line.  You can find more information on the FTC website.

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Tags: Best, Email, Practices, SPAM


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Comment by Zvika Ashkenazi on October 17, 2011 at 11:49am
Getting stuck in spam is one major reason our customers are choosing Mobile Apps that send Push Notifications directly to their customers' phones. Push Notifications are like text messages -- but they can be full-color images, too. Our customers send Mobile Coupons and announcements of new inventory and deals. "One-on-One Free Chat" is another popular feature. It enables dealers to communicate directly with customers (and potential customers) in real time. Important messages are communicated directly to a customer's phone, not to his/her spam box. - Ruth Littmann w/

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