ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Wouldn’t it be great if your dealership was a regional authority? Just imagine people from all over your city and area looking to your dealership for a range of information. It can be done and with less effort than you might think! Becoming a regional authority means that you take steps to provide your community with essential information that will make their lives better. If people see that your business is trying to add to the community in a range of different ways, you can prosper.
Whether its as simple as sponsoring a bowling team in a bowling league, creating a scholarship fund for local students, offering paid internship, contributing to a charity or starting one of your own, there are a multitude of ways that you can reach out and interact with the community. Taking these steps will help increase your profile in the community and to do so within a modest budget.
Tip Two-A Blog and Website That Matter
If you perceive your blog and website as platforms for disseminating important information and not just a sales tool, you will see your clout rise. Of course, your blog and website are key sales tools, but they can also be much more.
Cars impact our lives in a wide range of ways. Consider adding articles to your blog that dive in and explore car safety tips, tips for how to increase the longevity of your car, how to drive in poor weather conditions and more.
It may at first seem counterintuitive to offer tips on how to prolong the life of your car. But which car dealer is likely to be seen as being the more trustworthy and honest one: the one that offers money saving tips or the other guys? Becoming a regional authority is about trust and information. The more quality information that you can provide and the more people you are able to help, the greater the chances that you’ll be seen as a regional authority.
Tip Three-Think Outside the Box
You know your area, neighborhood and region best. Use this information to your advantage. Think about what your dealership can do to help those in the local community and then chart a path towards making it happen.
People will respond very positively to a business that is proactively taking steps, big and small, to help their local area. Something as simple planting flowers, trees and plants around your dealership can do wonders to boost people’s perception of you and your company. Actions that show that you are responsible and care are a very good idea.
The best part about putting these tips into action is that they can do more than help make your dealership a regional authority. Using these tips can help your business gain trust and respect, and that will definitely lead to more sales!