Automotive Digital Marketing

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In reviewing the buzz of Digital Dealer 10 in Orlando, Reynolds Web Solutions chose to implement an interesting test. We had a seasoned Digital Dealer veteran, Nicole Case, a Digital Dealer newbie, Chad Haas, and a not-seen-lately Digital Dealer attendee, Amy Peck, write about their takeaways from this latest digital marketing conference. We felt that a look at the different viewpoints would offer an interesting perspective of Digital Dealer 10, and I feel it hit its mark.

Nicole Case, our dedicated veteran attendee noted just how much the Digital Dealer conference has grown with new vendors and new technologies. She also noted that, “The general session I participated in on the last morning as a mobile expert is also a testament to how far the conference, digital marketing and dealers’ acceptance of digital marketing tools have come.” Nicole also offered that even though she has been attending the conferences since the original one, that there is always plenty of new things at each and every Digital Dealer to keep you wanting to come back. Read Nicole’s review at Always a New Experience at Digital Dealer – a Veteran Point of View.

Amy Peck, our missed-a-few-conferences attendee stated, “what a difference a couple of years can make”. She noted how the conference sessions are heavily around SEO, paid search, social, local, and mobile marketing today, while we still realize that we need to continue to emphasize conversions. Amy also noted that “It’s great to see the automotive industry catching up to what’s hot and moving beyond the website to capture additional and higher quality traffic…” Read Amy’s review at Digital Dealer – Hot at Digital Dealer 10.

Chad Haas, our rookie, really picked up on the excitement and buzz of the conference (our two veterans also mentioned this), noting how dedicated and passionate attendees were. Read Chad’s review at Digital Dealer Rookie Ready for More.

I believe all three attendees accurately described Digital Dealer 10 in Orlando. It was a buzzing mass of energy from the dedicated and determined automotive digital marketers working hard to learn more, and exploring new opportunities, services and technologies to further improve their digital marketing performance. The Digital Dealer conferences as well as the automotive industry have come a very long way in the past three years and I’m looking forward to seeing what’s new and exciting in Las Vegas in October.

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Tags: 10, dealer, digital, on, orlando, takes, three


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Comment by Aloysius Carl on May 1, 2011 at 5:28pm

Thank you Keith, and thank you for the comment Ralph.



Comment by Ralph Paglia on April 29, 2011 at 7:57pm
Nicole - You made my Friday! Any time we can get you to engage with the ADM Community is a good day indeed...  We would really like to see you and your team share more information about some of the interesting automotive marketing products and services coming from the people on the Reynolds Web Solutions team.

Comment by Nicole J. Case on April 29, 2011 at 7:25pm



Your comment will definitely pass the Reynolds Web Solutions censors!


You are right about Nashville.  I wasn't sure which one was first.  I remember the tiny little booths and barely enough room to fit between them to get to the sessions. 


You are also right about Mr. Roscoe.  Like him or not (and I like him), the DD conference is one place where the industry can go to share information on marketing, advertising and customer management.


Thanks for the kudos!  It was great to see you too.  See you in Vegas....if not before.

Comment by Ralph Paglia on April 29, 2011 at 6:19pm

Al, I posted the following comment on Nicole Case's blog that you provided a link for:


Ralph Paglia says: Your comment is awaiting moderation.


Nicole, the first Digital Dealer Conference was in Nashville in March 2006 and it was primarily promoted at the time as being associated with AAISP (Association of Automotive Internet Sales Professionals). As yoou noted, the event has continuously grown and has been a testament to Michael Roscoe’s stewardship… As controversial as Roscoe’s leadership has been, it has been that much more successful when measured on virtually any objective dimension. I would like to state right here and right now that Michael Roscoe deserves our respect and appreciation as an industry. He has taken a topic that many of us spent years trying to move from a side dish to center of the plate recognition and succeeded in creating a premier event in the auto industry.

I enjoyed chatting with you at DD10 and look forward to seeing you at DD11… Keep up the great work you and your team have been doing at Reynolds Web Solutions!


Now, let's see if my comment clears the Reynolds censors!

Comment by Keith Shetterly on April 29, 2011 at 3:15pm
Very cool, Al.

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