In reviewing the buzz of Digital Dealer 10 in Orlando, Reynolds Web Solutions chose to implement an interesting test. We had a seasoned Digital Dealer veteran, Nicole Case, a Digital Dealer newbie, Chad Haas, and a not-seen-lately Digital Dealer attendee, Amy Peck, write about their takeaways from this latest digital marketing conference. We felt that a look at the different viewpoints would offer an interesting perspective of Digital Dealer 10, and I feel it hit its mark.
Nicole Case, our dedicated veteran attendee noted just how much the Digital Dealer conference has grown with new vendors and new technologies. She also noted that, “The general session I participated in on the last morning as a mobile expert is also a testament to how far the conference, digital marketing and dealers’ acceptance of digital marketing tools have come.” Nicole also offered that even though she has been attending the conferences since the original one, that there is always plenty of new things at each and every Digital Dealer to keep you wanting to come back. Read Nicole’s review at Always a New Experience at Digital Dealer – a Veteran Point of View
Amy Peck, our missed-a-few-conferences attendee stated, “what a difference a couple of years can make”. She noted how the conference sessions are heavily around SEO, paid search, social, local, and mobile marketing today, while we still realize that we need to continue to emphasize conversions. Amy also noted that “It’s great to see the automotive industry catching up to what’s hot and moving beyond the website to capture additional and higher quality traffic…” Read Amy’s review at Digital Dealer – Hot at Digital Dealer 10
Chad Haas, our rookie, really picked up on the excitement and buzz of the conference (our two veterans also mentioned this), noting how dedicated and passionate attendees were. Read Chad’s review at Digital Dealer Rookie Ready for More
I believe all three attendees accurately described Digital Dealer 10 in Orlando. It was a buzzing mass of energy from the dedicated and determined automotive digital marketers working hard to learn more, and exploring new opportunities, services and technologies to further improve their digital marketing performance. The Digital Dealer conferences as well as the automotive industry have come a very long way in the past three years and I’m looking forward to seeing what’s new and exciting in Las Vegas in October.