Automotive Digital Marketing

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Applications (apps) for phones are big right now and we see them being advertised for various goods and services in almost every industry. Essentially, there are apps for just about anything; there is even a restroom locator app for those long car rides. The question is, how can an app affect you, the dealership and your automotive digital advertising campaign?

Currently Kelley Blue Book and cars.com both offer apps for the iPhone and Android. These apps allow car buyers to research their choices right from the lot, giving customers information literally in the palm of their hand. Make and model-specific apps (like GM, Ford and Nissan) allow the driver to check tire pressure, unlock doors, measure battery charge, access owners manual and, if needed, even help the driver remember where they parked.

As a dealership it is in your best interest to know what apps are out there and what they say about the product you are selling. Then, another selling feature is the ability to assist the buyer in installing the app or to suggest some fun ones for them. For example, SeeClickFix for Android, Blackberry, and iPhone lets you report issues like potholes, missing or broken signs and lights, and traffic pattern problems to their local governments. Or iWrecked for Android and iPhone that after an accident prompts the driver to take photos and notes in the accident log section, keeps track of insurance and driver contact information, and directs them to local taxi or towing companies.

Among the many methods of digital automotive advertising, mobile phones are emerging as one of the most effective devices to promote your dealership. Mobile web offers richer multimedia experience and a new level of interactivity through the integration of customized smartphone apps in your mobile ads.

If you want to learn more about setting up a mobile web marketing campaign for your auto dealership, visit this page to see more information and contact us now.

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Tags: ad, advertising, agency, automotive, car, company, dealership, marketing

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