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There Is No Time Like Today To Make A Change

Change. Change can be a scary and powerful word. A word that many of us say that we embrace yet when it comes down to the brass tacks we end up putting off the decision that brings about change. You often say, “I’ll wait till after the first of the year,” or “ We will try something different in a few months.”


Does this sound familiar too you? Everyone sometime or another this year has probably made those statements or some form of those statements, I myself have caught myself making a form of those statements here recently.


So many times we often find ourselves reverting back to the old routine that has worked for us in the past. If you are a dealer and have not sold enough cars for the month, don’t you call up our local Radio and TV people and increase your ad spend, to drive more traffic? Of course you do, because in the past this idea has worked for you. Sure this may be a short-term fix to drive traffic, but what about a long-term fix? If you could change today and see increased results tomorrow, would you go ahead and make that change or set in motion for that change to come about?


By now we all know the importance of marketing ourselves online through our website and now through social media. If not, there are a plethora of resources made available out there to you, so you can make the necessary changes to not only finish 2012 strong, but start 2013 off in the right direction.


Here are some resources that are made available to you that you can explore to find new ideas to help your dealership grow into what you always envisioned it to be.


At any given time you can visit these three resources and connect with industry professionals that always ready and willing to help you explore new avenues to increase your dealerships market share.

If you are looking for change and decided that you are ready to take the leap, please feel free to visit these sites. The information is there just waiting for you to discover.

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Tags: Auto, Automotive, Change, Dealerelite, Digital, Industry, Internet, Marketing, Media, Sales, More…Social


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Comment by Jason Parman on November 28, 2012 at 11:33am

Thanks for the spelling correction Timothy, I changed it for your viewing pleasure :)

Comment by Timothy Martell on November 28, 2012 at 8:57am

In the spirit of change, Jason, you may be interested to know that the phrase is, "...when it comes down to the brass tacks..." not "brass tax." There are no taxes made of brass ;)

Here are some theories on the origin of the expression:

Nice inspirational article though.

Comment by Jason Parman on November 28, 2012 at 6:39am

Thanks you gentlemen for your comments on my blog post, they are most appreciated.

Comment by Keith Platt on November 28, 2012 at 6:07am

Well put Jason. Dealers who are only doing what they have always done with traditional advertising and are not getting into Digital Retailing are seeing diminishing reults. It is a race to the bottom if they don't CHANGE with the market.

Comment by Ralph Paglia on November 28, 2012 at 3:26am

Jason, thank you for such an inspirational article... Of course, you are 100% correct and your timing could not be better will all the "New Year Resolutions" right around the corner!

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