Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Change. Change can be a scary and powerful word. A word that many of us say that we embrace yet when it comes down to the brass tacks we end up putting off the decision that brings about change. You often say, “I’ll wait till after the first of the year,” or “ We will try something different in a few months.”
Does this sound familiar too you? Everyone sometime or another this year has probably made those statements or some form of those statements, I myself have caught myself making a form of those statements here recently.
So many times we often find ourselves reverting back to the old routine that has worked for us in the past. If you are a dealer and have not sold enough cars for the month, don’t you call up our local Radio and TV people and increase your ad spend, to drive more traffic? Of course you do, because in the past this idea has worked for you. Sure this may be a short-term fix to drive traffic, but what about a long-term fix? If you could change today and see increased results tomorrow, would you go ahead and make that change or set in motion for that change to come about?
By now we all know the importance of marketing ourselves online through our website and now through social media. If not, there are a plethora of resources made available out there to you, so you can make the necessary changes to not only finish 2012 strong, but start 2013 off in the right direction.
Here are some resources that are made available to you that you can explore to find new ideas to help your dealership grow into what you always envisioned it to be.
If you are looking for change and decided that you are ready to take the leap, please feel free to visit these sites. The information is there just waiting for you to discover.