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The topic: Craigs List Ads - Why would you pay a vendor to make your ads?? Stop being lazy!

I see a lot of Craigs List Dealer Ads & was just sitting back having my coffee & wondering, "Why would anyone pay to have Craigs List Ads posted?"............... I mean when you think about it, it kind of defeats the idea of "FREE" listings doesn`t it?????? Think about that.............

 

Here`s a sample of a Craigs Ad that I created in 5 minutes............... and it`s FREE......

 

Don`t be lazy boys & girls........... get a little creative! 

 

Ken-

Photobucket

**Created by Ken Beam

Views: 556

Tags: Advertising, Car, Craig's, Craigs List, List, Marketing, Used

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Comment by Steve Duff on August 29, 2012 at 6:43am

Ken, I'm glad you have a good sense of humor because I really just meant to crack a smile there with the panties comment. We all know you have to have thick skin to be in this biz right?  lol

So to answer your question, one of our website providers (something else we outsource by the way), Autofusion, they also do our Craigslist postings. It's part of our package, but I think they charge something like $150 to $200 if you buy it as a standalone. Our inventory reposts every 48 to 72 hours, there is little to no ghosting that I've found, and we get phone and web analytics. We make sales from it. And I'm free to do the other nine thousand two hundred and thirty four other things that a lazy E-commerce Director like myself likes to indulge in. As to the graphics, I'm not a superstar by any means in that department. I like to do that sort of thing yes, so it could be a hobby type activity, but that's not why I choose to do it myself. I used to own a coupon magazine and have already been through the ringer as far as the back and forth between myself, my clients and the graphics designer whereby the things you want to tweak never quite get tweaked the way you want it, and it takes days not minutes or hours like when I do it myself. For an example though, see the header graphic at one of our websites (the same one that Autofusion maintains for us) - http://www.panamacitymazda.com - I also do a lot of manipulation of other graphic work to mold it to our brand or campaign. That header looks simple enough, but I did spend a couple of hours tweaking it to get the feel I wanted. But to outsource it would have taken a day or more and I still would have had to review it, put into writing how I wanted it (which is almost always lost in translation for graphical matters), re-review the 2nd, 3rd and 4th drafts and so on, so the cost effectiveness for my employer is better when I just do the damn thing myself, lol.  Hope that clarifies my position a bit.

Keep on smiling! (Thanks Wet Willie) :)

Comment by Beth Hoover on August 29, 2012 at 5:36am
Ken - use Cargigi. Work smart. Get the analytics, phones ringing and avoid having your listings banned with uniques daily postings. to have someone on staff posting these would cost more than to have a service post for you. People on staff are more valuable looking at and measuring analytics than carefully posting and creating new ads daily. My thoughts.
Comment by Keith Sponburgh on August 28, 2012 at 9:27pm

Ken, people use posting services because they really can make the phone ring.  It's not always good phone or web traffic but it's traffic and traffic makes you busy and when you're busy you feel like you're accomplishing something.

 

Here is "How to make the phone ring (a lot) with Craig's List in three easy steps"

 

1) Make sure you don't include a price in the listing title, this will get a lot of people to click on your ad to find out the price.

2) Don't include the price in the ad itself, this will make a lot of people call you to find out the price.

3) Answer the phone.

 

If you prefer inflated traffic to your web site don't include a phone number.  If you want to overload your inbox don't include a phone number and don't make your picture ad into a link (and don't hide your email address, but you can "anonymize" it or whatever they call it).

 

The three steps above are what most posting services do so they can show "results" when the show you how often people clicked on your ads and called the dealership. In the end, it's just a tool like any other.  There are people who swear by it, people who hate it and people who make a lot of money using it or helping other people use it.

 

Personally, I post my own ads because I use Craig's List to supplement traffic.  I post specific vehicles that I know will generate quality leads in my market, not merely phone calls asking for the price.  I have 500+ cars in our inventory to deal with, sales reps from these postings companies practically explode when they hear that and start thinking about how many phone calls they can show me they generate.  At the end of the day though, I will post 10-15 vehicles per week, 2-3 of them will sell each week and I will outperform the listing service used at our second store that generates 20-30 phone calls per day by re-posting their entire inventory daily.

 

Work smarter, not harder :)

 

I will offer a few genuine tips...

 

1) Don't put the price in the listing title, it's a valid tactic to get people to click on your listing and view your ad.

2) Less "noise" on your ads is better.  People are digging through hundreds of ads, the one that actually answers the questiosn they have and provides the info they are looking for rather than just another sales pitch is the one that will get their attention.  This is untrue if your goal is to market to secondary financing customers, in which case skip this tip entirely.

3) Not every car is a good Craig's List car.  Watch your posts closely, learn which cars generate traffic that turns into sales and which simply generate traffic.  This will depend on your market, the season, the rest of your inventory... too much to give a simple list of cars that will do well for you.

 

The rest of my tips are mine and mine alone, sorry.

Comment by Ken Beam on August 28, 2012 at 4:44pm

@ Steve - LOL!!!!!!!!!!! "Ken I didn't mean to twist your panties there bud" Dude believe me........

Ahhhhhh.................... forget it. Not worth the energy........lol............... But since you seem to have a better way of doing this, then share it! Who do you use & what do they cost???? The last company I used turned out to be a flop as eventually all of these repostings on their behalf were ghosted............... And how about showing some of your graphics that you talk about????

Let`s see your Craigs Ads so I have a better understanding............... 

Comment by Steve Duff on August 28, 2012 at 1:54pm

Ken I didn't mean to twist your panties there bud. I didn't mean "hobby" as it being a bad thing. Some things you just want to do, even if you could outsource it for a higher relative return. If you can get it done for $200 with analytics, reposting, etc, and let's say you could do it all in 20 hours, that's $10 an hour. Now if that is what your job pays you, then yes it's a job. If you earn a lot more than that, then you are not getting as good a return for your bosses investment. There may be other reasons for DIY, such as you not trusting other's work. That's the way I am with our graphics. I do them myself because nobody has the "feel" of it as I do. But I wouldn't call someone lazy because they outsource their graphics. That would be pretty crass wouldn't it? ;)

Comment by Ken Beam on August 28, 2012 at 12:54pm

@ Steve - a "Hobby" huh?????~~ lol.............. ok ok................. OR just makes you lazy as a dealer ???????................. I like to do a lot of guerrilla marketing & this is a minor yet effective way that I drive traffic to our sites......... once they are there.......... well........... I have a great chance of converting as they`ll likely wonder about on our awesome websites. Hey but whatever works is all good. 

Comment by Steve Duff on August 28, 2012 at 12:12pm

I have to side with Marc on this one. If you can pay someone a couple hundred dollars a month to list all of your inventory (and relist every 48 to 72 hours or so), why would you want to manually do it yourself? Unless you really just like doing that sort of thing. But that makes it a hobby pretty much.

Comment by Ken Beam on August 28, 2012 at 10:50am

@ Marc- And that`s why they make vanilla & chocolate........... neither your way nor mine is incorrect. It`s ae good for matter of perception........ What`s good for one may not be good for another..........................(btw...... I never get ghosted nor do I change my IP address)

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