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The Top Ten Auto News Stories of the Week: October 25 - 31

Happy Halloween and TGIF, Auto Professionals! It’s been a busy week, but that’s no reason to fall behind on the latest auto industry news and blogs. As always, we’ve got your back.

In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much more!

 

10. Auto industry uses 3-D printing heavily in product development

3-D printers aren’t new, but their use in the automotive industry has grown exponentially. See what they’re being used for now, and what may very well be the future for automakers.

 

9. Trunk-or-Treat! 15 Last Minute Halloween Costumes for Your Car

Wait -- you mean, people actually dress their VEHICLES up for Halloween? Check out some of the most creative car costumes in this blog!

 

8. How Mobile Video Can Drive the Future of Brand Marketing

According to Google research, 98% of 18-to-34 year-olds reported using smartphones to watch video content during their research regularly. So what can your dealership do to make mobile video work for you? Check out what brands are doing right now!

 

7. 4 Recent Infographics to Help Build Your Automotive Social Media Calendar

Check out these spanking new social media infographics with data on Gen-Y consumers, ideal word counts, automotive ads costs on Facebook, and holiday marketing trends, and make sure to utilize this information while you’re setting up your social media calendar.

 

6. How to Use an Incremental Sales Tracker to Become Master of Your Domain

Using an incremental sales tracker can help optimize your dealership’s expenses and help you see what’s costing money versus what’s making you money. Learn more about IST in this post!

 

5. Mobile Search Rank Study Shows It's Good to Be #1

With the Google algorithm changes, being #1 on desktop search doesn’t guarantee the most clicks to your dealership’s website. However, when it comes to mobile search, things are quite different.

 

4. Is Your Business Keeping Score? Fixing Turnover at Dealerships

Turnover is bad in basketball and at your dealership (I had to -- it’s NBA season!). Read these helpful tips to retain more employees and stop losing money on hiring expenses.

 

3. Driving The Undead: Millions Of Zombie Cars And Trucks On U.S. Roads

In the spirit of Halloween, Experian Automotive announced the top 5 cities haunted by "zombie," or discontinued vehicles. Read on to find out who made it on the list!

 

2. Robert Karbaum’s Top 8 DSES 2014 Takeaways

Congratulations to Robert Karbaum on winning the DSES Best Idea Contest for the 2nd year in a row! In this post, he shares some of his top lessons learned at this year’s amazing Summit.

 

1. Ford’s Spooky Halloween Car Wash Prank

This Ford commercial might have you rethink going to a car wash today. This genius prank left its car wash victims in good spirits, but we’re thinking we’ll wash our cars at home today!

 

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Tags: ActivEngage, Auto, Blog, Industry, News, Posts, Ten, Top, automotive, industry, More…media, mobile, social, video

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