Professional Community for Car Dealers, Automotive Marketers and Sales Managers
ActivEngage brings the top auto industry news and blogs right to you each week to help you save time on your research! This week you’ll read about Dataium’s research on how online reviews of individual employees can impact your conversion rate, learn from a dealer who is focusing on Wow Factors to improve his business, and hear from mouths of babes what customers have said about the dealerships they didn’t buy from! It’s time to learn from other peoples’ mistakes AND their good fortunes! Are you ready? LET’S GO!
Jonathan Ord, CEO of DealerSocket, makes it clear what changes are being made at his company. Instead of listening to the rumors, take it from the guy who owns the business, and let all the whispering just...SHUSH.
Many dealerships are using DealerRater reviews. And a recent study by Dataium has shown that if you add the Certified Dealer Program, which allows reviews of specific employees, your dealership can get more traffic to your website and convert even more web leads!
Check out these statistics from AutoTrader about vehicle inventory pages and find out how pricing, images, and video are affecting engagement with web shoppers!
As social norms are changing, and women are becoming a key player in the auto buying experience, Anne Fleming thinks dealerships need to make their showroom and service centers more women-friendly. Thinking of the needs and desires of women shoppers could put you ahead of your competition. So, Dealers, what are you doing for the ladies?
Twitter now has a Mute function, just like Facebook’s Hide option. Your followers can now stop getting your content, while still following your page. Dealerships, make sure your content doesn’t look like spam and always make it sound human. Your content should feed what your target audience is interested in, like TV, rather than make them want to press the Mute button.
This is a fantastic video showcasing dealer, Rick Case, and his many philosophies for how he built a successful dealership business. Check it out and learn from someone who’s doing it right!
Have you ever wondered if music artists understand how their lyrics affect the masses, especially other businesses? Well, luxury car brand Maybach is feeling the hit in their advertising budget after Lorde incorporated their name into her popular song Royals.
As customer service is a big part of the auto industry, it’s always important to look at how other industries make it happen and then transfer those messages into your own practice. So take these lessons from a “Handsome Coffee Roaster” and apply them to your business!
By the way, Tyler Wells starts out this article by actually talking about his first experience learning to drive, and I think the ultimate lesson he learned from his dad is something that could definitely be incorporated into a great automotive advertising campaign! ;-)
Some chat providers are using canned phrases regarding topics not asked about by the shopper, such as availability of a vehicle, just so they can get contact information. This practice does not help your staff understand the real needs of the customer, it’s just a tactic for getting a lead. Read this blog and find out more about why this is a bad chat practice!
Joe Webb has amazing videos, and this one gives an inside view of why shoppers choose one dealership over another - real responses from shoppers who didn’t buy - recited by children. Are you listening to the reasons they decided not to buy? You should, because this is golden advice for flipping these experiences around and making sure your team doesn’t fall in the same path!