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The Top Ten Auto News Stories of the Week: March 1 - 7

The automotive industry is an exciting place right now, and March is full of new ideas. Here at ActivEngage, we love innovation and bringing you the top stories from around the web every week so you can know what to expect as the industry changes. In this week’s edition of the Top Ten, you’ll read about Apple CarPlay, the new NHTSA Recall Labels, and a dealership’s viral video that has critics divided.

10. Ford Dealer in Minnesota Offering Gun Voucher with Truck Purchase

Actually, the voucher is not specifically for a gun. It is for a sporting goods store that sells guns, and consumers with a background check can use that voucher to purchase items such as a hunting rifle. This Ford dealer is using the well-known strategy of “knowing your buyer persona” to get their trucks off the lot.

9. The Most Effective Length for Email Subject Lines

If you are using any kind of email marketing campaigns at your dealership, you need to know there is a magical word length for increasing your email open rates. Find out how many words to use for the perfect subject line, as well as other findings from the Retention Science report in this article by MarketingProfs.

8. Who Will Be Liable for Autonomous Car Crashes?

There’s a great debate going on right now about who will be at fault for crashes involving autonomous cars. If your dealership’s brand has invested in self-driving technology, you may want to keep an eye on this topic, as the answer is sure to be an interesting one.

7. Apple CarPlay: What You Need to Know

Apple finally released its in-car infotainment software, CarPlay. There’s a lot of buzz going around about safety concerns, the alignment between technology companies and automakers, and what kind of wars this move by Apple will start between other mobile phone companies looking to get a piece of the in-car infotainment pie.

For dealerships who will be selling vehicles installed with this infotainment system, you need to get all the details on this software’s features and any developments so that you can train your staff to tell your shoppers about it!

6. Social Media Marketing Tactical Checklist [Infographic]

Does your dealership have problems organizing your social media strategy? Take a look at this checklist for a simple social media execution plan!

5. Your Digital Showroom Should Mirror Your Brick and Mortar Experience

In this article, Andrew Myers talks about the various types of messaging that your dealership should express through your Digital Showroom, and how those messages are based on the experience customers will have at your physical store.

4. Auto Industry Failing to Tap Social Media to Deliver Actionable Sal...

The CMO Council thinks there is great potential for the automotive professionals to use data from social media to better understand their consumers. However, auto professionals appear to be struggling in the early stages, which is why the CMO Council wrote their white paper, “Social Feeds for Business Leads” to give some great tips to bring you to the next level of social media marketing. Check it out!

3. Keith Crain Named to Automotive Hall of Fame

The renowned leader of Automotive News has finally been inducted into the Automotive Hall of Fame. Well deserved, Mr. Crain.

2. New NHTSA Labels Present Challenges to Dealers

What happens when the NHTSA makes a new label for recalls? Service Centers get stacked up and backed up like dominoes. Does your dealership have a process in place to handle a flood of recall customers?

1. Is This Dealership Rap Brilliant Marketing, or Pure Embarrassment?

This rap video from Southside Mitsubishi recently went viral with over 70,000 views. What’s your opinion - was this video a smart move for their marketing strategy or is it just humiliating?

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What did we forget? Tweet the stories we missed to @activengage (follow us while you’re there) and subscribe to the feed for weekly updates.

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