Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Hey Car Dealers! It’s Friday! We hope you had a great week and are ready to check out some awesome automotive news and blogs from around the Web. Below, you’ll find stories about the problems of ad agencies handling your dealership’s digital ad copy, about what the philosophy Hegel and automotive design have in common, and about Ford’s current sustainability efforts featuring tomatoes.
Happy Automotive Service Professionals Week! It’s important to recognize the hard work of your employees on a regular basis in order to create a high level of loyalty. Remember, money doesn't buy love!
Variety is the spice of life, and marketing. Your dealership’s ad copy should be original to stand out, so stay away from ad agencies who will make your ads look like everyone else’s.
If you’re struggling with managing your dealership’s Facebook page, check out this metaphorically-driven blog written by Mark Frost from Wikimotive. It’s well-crafted and has some great suggestions!
That’s the question that Buick asked the students of Detroit’s College of Creative Studies. All of the ideas that came out of this contest could help shape the way Buick approaches the future.
Email addresses stored in your dealership’s email marketing lists could be inactive and affecting your numbers. It’s time for clean up! Get ‘er done!
Hegel, Hegel, Hegel. Learn how the Hegelian Dialectic relates to the evolution of automotive design!
It’s scary how much technology derails drivers’ attention these days. Thank you, Volkswagen, for this message about keeping our eyes on the road and not on our screens!
Believe it or not, Ford is looking into how to use tomatoes to make a bioplastic. Want to find out who their partner-in-sustainability is? Read about it here!
Using jargon can confuse customers, and in term, frustrate them. When frustrations arise, you lose sales. Learn how to maintain clarity and eliminate confusion by reading this blog post!
1. My Dad’s Car
This is a touching true story about a son’s search for his dad’s old 1965 Chevy Impala. His dad had to sell the car to make ends meet in the 80s, and his reaction when seeing it again is one of the best examples, in my opinion, of how “Chevy Runs Deep”. It’s about the car, it’s the about the gesture, and it’s about the family helping each others’ dreams come true. That’s what makes this video so powerful.