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The Top Ten Auto News Stories of the Week: June 7 - 13

Hey Car Dealers! It’s Friday! We hope you had a great week and are ready to check out some awesome automotive news and blogs from around the Web. Below, you’ll find stories about the problems of ad agencies handling your dealership’s digital ad copy, about what the philosophy Hegel and automotive design have in common, and about Ford’s current sustainability efforts featuring tomatoes.

 

10. For Employees, Recognition Trumps Money

Happy Automotive Service Professionals Week! It’s important to recognize the hard work of your employees on a regular basis in order to create a high level of loyalty. Remember, money doesn't buy love!

 

9. Why Cookie Cutter Marketing is Hurting Your Dealership

Variety is the spice of life, and marketing. Your dealership’s ad copy should be original to stand out, so stay away from ad agencies who will make your ads look like everyone else’s.

 

8. How to Drive Your Facebook Page Like a Sports Car

If you’re struggling with managing your dealership’s Facebook page, check out this metaphorically-driven blog written by Mark Frost from Wikimotive. It’s well-crafted and has some great suggestions!

 

7. What Could a Buick Sedan Look Like in 2030?

That’s the question that Buick asked the students of Detroit’s College of Creative Studies. All of the ideas that came out of this contest could help shape the way Buick approaches the future.

 

6. Inactive Emails Could Lower Your Results By 40%

Email addresses stored in your dealership’s email marketing lists could be inactive and affecting your numbers. It’s time for clean up! Get ‘er done!

 

5. What 19th Century German Philosophy Can Teach Us About Automotive I...

Hegel, Hegel, Hegel. Learn how the Hegelian Dialectic relates to the evolution of automotive design!

 

4. Volkswagen Shocks MovieGoers with PSA

It’s scary how much technology derails drivers’ attention these days. Thank you, Volkswagen, for this message about keeping our eyes on the road and not on our screens!

 

3. Would You Like Ketchup With That Ford?

Believe it or not, Ford is looking into how to use tomatoes to make a bioplastic. Want to find out who their partner-in-sustainability is? Read about it here!

 

2. Dealership Terminology You Should Never Use Around Your Customers

Using jargon can confuse customers, and in term, frustrate them. When frustrations arise, you lose sales. Learn how to maintain clarity and eliminate confusion by reading this blog post!

 

1. My Dad’s Car

This is a touching true story about a son’s search for his dad’s old 1965 Chevy Impala. His dad had to sell the car to make ends meet in the 80s, and his reaction when seeing it again is one of the best examples, in my opinion, of how “Chevy Runs Deep”. It’s about the car, it’s the about the gesture, and it’s about the family helping each others’ dreams come true. That’s what makes this video so powerful.

 

Happy Father’s Day!

 

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What did we forget? Tweet the stories we missed to @activengage (follow us while you’re there) and subscribe to the feed for weekly updates.

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