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The Top Ten Auto News Stories of the Week: August 23 - 29

Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!

In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!

10. Now There's a Fitness Tracker for Your Car

FIXD created a sensor that connects your car to your smartphone and delivers updates on things such as when you need an oil change and when you need to fill up your tires.

9. Why you might not be trying out live chat vendors

The right live chat service could get you an 80% chat-to-lead conversion, or a bad one could completely destroy your online customer service and reputation. So why wouldn’t you test chat different chat vendors first to make sure you are buying the right one? Here are some reasons...

8. Facebook cracks down on click-baiting

Facebook has announced a change to its News Feed that is aimed at minimizing "click-bait," or stories that attract users to click on a story but may not offer much substance. It will now rank sites based on the time spent reading an article instead.

7. Why Employee Engagement Is Critical to Corporate Success

In a recent Gallup poll, only 30% of employees felt engaged in their work. So how can you create the best environment for your dealership’s team and reduce employee turnover? Read on!

6. How car companies like BMW are winning over millennials on Facebook

According to social media stats, BMW has the biggest Facebook page in the automotive industry! Find out what they’re doing to reach out to Generation Y.

5. Your Leads Are Annoyed With You: Here's Why [Data]

Here’s a great HubSpot article with some interesting data as to why you might be putting off your sales leads. Bonus: This article comes with tweetable stats you can share with other automotive professionals!  

4. Will Cars of the Future be Designed for Women Only?

While the attempt to make women-tailored cars has failed in the past, things are a-changin’. Learn what automakers like Mercedes-Benz and Nissan are doing right now to make vehicles for women.

3. What Space Station Droplet Tests Could Mean for Automotive

How can a “cool flame” discovered aboard the International Space Station change the automotive industry? Find out by reading this post!

2. Your Mind Is Misleading You: How To Keep It Simple

In this DealerRefresh article, we learn about the importance of Occam’s Razor in the automotive industry -- A must read!

1. An Emmy-Worthy Audi Commercial

If you haven't already, check out Breaking Bad’s dynamic duo in this hilarious pawn shop-themed skit with Julia Louis-Dreyfus! Have a great Labor Day Weekend!

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Tags: ActivEngage, Auto, Blog, Facebook, Industry, News, Posts, Ten, Top, automotive, More…chat, click-bait, dealer, industry, live, media, social


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