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The Top Ten Auto News Stories of the Week: August 2 - 8

ActivEngage loves putting together the top ten automotive blogs and news articles just for you! By reading the Top Ten each week, you can stay updated on the latest strategies in marketing and selling cars, get the details on any social media and search engine updates, find out about innovative technology, learn some great website tips, stay abreast of live chat best practices, and much MORE!

Happy Reading!

10. Google “Pigeon” Updates Local Search Algorithm

Google has released a new update to its local search algorithm which could affect your local traffic. Get all the details about the new animal in this article by Search Engine Land!

9. Are F Bombs Exploding on Your Showroom Floor?

Language is a powerful thing, and customers don’t want to hear foul mouth language when they are in any part of your dealership - and if they do, it could really damage your reputation. That’s why Craig Lockerd is calling for a shift in dealership culture and how we conduct ourselves. Do you agree with him? Is it time for change?

8. Finally, Something Worth Watching

Paul Potratz makes a good case about how video pre-roll is under-utilized in the automotive industry. You can use this type of advertising to influence shopper purchase decisions, help get more shoppers onto your website, and drive them to visit your physical showroom.

7. Small Website Changes Increase Access + Interest of Women

With women having an astonishing influence on the purchase decision of a vehicle, it makes sense to cater your website and the buying experience to include what they are looking for - like more transparency. Check out these tips from Anne Fleming on how to make your website more female-friendly!

6. Customer Feedback May Be the Answer to Solving Your Service Lane Is...

Is your Service Department experiencing a lot of stress with timing and congestion issues? When in doubt about how to improve your processes, sometimes it’s a great idea to ask those who are on the receiving end of the experience. Richard Holland is asking for dealerships to start a conversation with your customers about how you can make things faster and more efficient.

Lee Harkins also offers an interesting conversation on this service dilemma.

5. The 10 Worst Used Car Buying Experiences Ever

Here’s a few experiences used car dealers can learn from without having to go through such catastrophes themselves!

4. 10 Mind-Blowing Sculptures Made From Old Wheel Hubcaps

For the love of all things automotive! This is some amazing hubcap art! Share these awesome masterpieces on your blog or social pages and let your customers “oooh and ahhh” along with you.

3. Why Millennials Stopped Valuing Car Ownership

There are so many alternative vehicle options or roadblocks that Millennials face which makes buying a car of their own seem like luxury, not a necessity. Learn more about why Millennials aren’t buying in this article by Lauren Cummins!

2. The Science of Attention on Dealership Websites

Get the latest tips from eyetracking studies and ActivEngage research! Learn how to hold your shopper’s attention on your dealership’s website and easily direct them to the information they need in order to buy a vehicle!

1. [Video] Swagger Wagon ft. Busta Rhymes - 2015 Toyota Sienna

“Swagger” and “Minivan” are the last two words you’d think would ever be paired together in a song, but Toyota is pulling out all the stops in their new ad for the Sienna.

Enjoy this hilarious video and have a Happy Friday!

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What did we forget? Tweet the stories we missed to @activengage and follow us while you’re there!

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