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The Top 5 Research Activities of Online Car Shoppers

If it is time to get a new-to-you car, then you will want to do your research.
There are plenty of sources available to help you. Here are some things you will want to research as you move through the process of finding a used car.

Researching Car Prices

Over 71 percent of buyers use the internet to research car prices. They often use third-party sites to research models side-by-side. This is very understandable since the average used car in America now sells for $19,400. Most buyers use up to five different devices before making a final decision. An older person is likely to research longer than a younger one before finally buying a used vehicle.


Finding Cars for Sale

Up to 68 percent of buyers use the internet to find out what used cars may be for sale. While some are already sold on looking for a specific brand like finding pre-owned Fords for sale, others are more open to considering cars from many different brands. They often use a variety of sources to find cars to look at. About 25 percent use social media to find cars to consider. In all, millennials take a little over four months to buy a used car while baby boomers take just under four months.


Comparing Different Models

About 64 percent of shoppers use the internet to compare different car models. YouTube is often a popular choice because they can see the vehicle they are considering. People may also use third-party sites offering the ability to compare models side-by-side. They may also read many different reviews about a particular model before deciding how well it fits into their lifestyle. Some things that people research include the engine, miles per gallon, transmission and number of seats.


Finding Worth of Current Car

About 63 percent of buyers use internet research to find out the value of their current vehicle. Many different factors can affect a car’s value including its features, condition and where it is located. One of the biggest factors, however, is the number of miles on the vehicle. Selling a car privately often nets more money than trading it in at a dealership. Cars sold in most cities have a higher value than those sold in the suburbs.


Locating a Reputable Dealer

Over 52 percent of people admit that they are very nervous when they go to a car dealership. Therefore, up to 46 percent of people research individual dealerships before they go. Up to 18 percent of people will use the internet to ask friends or family about where they purchased their vehicle and their experience. The average used car buyer spends about 3 hours at a dealership. Buyers who hate going to dealerships are common with over 24 percent of Gen-Xers saying they would prefer having a root canal over visiting a car lot.

Research when buying a used car can be time-consuming. It, however, is often necessary to make sure that you get the best used car to meet your needs.

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Tags: activities, car, online, research, shoppers


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