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Our mobile society continues to grow and the multi-screen lifestyle is becoming more and more apparent.

With tablets taking more and more of the laptop/desktop market share people are turning twords these small powerful and extremely portable devices to accomplish all their needs.

With 44% of new car shoppers owning a tablet and 48% of all auto searches coming from a mobile device the automotive shopping experience is definitely trending twords tablets.

Tablets put the power of the mobile web in the consumers hands allowing them to have more information than ever and creating the ability to showroom between dealerships simply and quickly. With 94% of millennials going online to research before purchasing a vehicle and   44% of them using their mobile device in the dealership, your dealership needs to have a strategy in place on how to use the mobile platform to your advantage.

Many dealerships have begun using tablets. The more you know about your customers, the better you will be at giving them the experience they desire. This is an awesome idea that will increase efficiency and allow your sales and marketing team to connect with your customers even further.

Tablets can be beneficial to your dealership in a number of ways:

  • Sales: Empowering your customer specialists with content and resources to find your customers exactly what they are looking for
  • Service: Scheduling, diagnostics and resource allocation
  • Inventory Management: Know what you have on your lot and what your customers are asking for
  • Marketing: Developing strategies to attract customers
  • Dealer Apps: Utilize the power of your dealer app and show customers how it will benefit them as well

This is just a basic overview; tablets have endless possibilities and if utilized correctly can be a monumental resource.

But which tablet do I choose?

The battle for the tablet market continues to heat up with tablets including Microsoft’s Surface Pro 2 and Apple’s iPad Air debuting extensive new features to improve both consumer experience and overall performance.

You must weigh the pros and cons of each device and decide how your dealership will be utilizing the tablet, and how knowledgeable your staff is to each type of platform. Stay tuned for a AutoMotion dealership tablet guide…

But in the mean time stay progressive and brainstorm with your dealership on how tablets can enhance your organization.

 

“Image courtesy of adamr / FreeDigitalPhotos.net”

Views: 53

Tags: dealership, ipad, marketing, mobile, sales, tablet

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