Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
|by Josh Escusa, Reputation Management Specialist|
We all know that your dealership's customer review pages can be a great way of promoting your business and showcasing your great reputation. But do you know how that content impacts your SEO?
When a customer leaves a review for your dealership, they naturally tend to use keywords that get your website ranked. These words may include car makes, models, parts, and the dealership name and location. Since each customer has their own personality and their own way of writing, this guarantees the generation of unique content that the search engines love.
If you want to engage your customers in a way that complements the SEO value of the page, you want to keep the following things in mind.
Follow these best practices, and before you know it, your website could be showing up for keywords that you never even considered. Done right, your dealership will naturally be using relevant keywords that apply to the reviews you are getting.
If my dealership is responding to negative reviews, doesn't that just increase the chances of those negative reviews showing up in the search engines?
Yes, this is possible. However, keep in mind that business transparency is extremely important, and as a best practice you should always respond to your negative reviews. People want to know how a dealership is handling these reviews. By apologizing and being sincere, your dealership may not only reconcile with the customer who left the review, it may also gain new customers who are impressed by the way you responded to the issue. A genuine response to a negative review can sometimes be a dealership's secret rep man weapon.
Here are a few tips that you can use specifically when responding to a negative review.
Example of a bad response:
Example of a good response:
An approach like the one above can help transform even the worst review into a positive for your dealership. And by utilizing these simple tips you’ll improve your customer engagement and naturally optimize for the content that you want your customers to see. This will set you apart from other dealerships that are not putting this much thought into how to respond to customer reviews.
In a market as competitive as ours, every little bit helps. So start making your customer reviews work for you and start reaping the rewards.
Do reviews really drive leads and sales? Here's the evidence behind the link between high ratings and increased web traffic.
About the Author
|Josh Escusa is a Reputation Management Specialist at Cobalt. He graduated from Washington State University with a BA in Psychology. Josh has career experience in web development, social media, email marketing, and SEO. He currently works with dealerships to improve their online presence through engaging with their customers and showcasing their excellent customer service. In his spare time, Josh is an avid mixed martial artist, social dance instructor, and adventure seeker. His first car was a 1992 Lincoln Continental. Feel free to reach out to Josh at firstname.lastname@example.org|