SMDigital Partners specializes in Digital Media Marketing for companies that want to reach new customers through Search Engine Marketing.
Why Advertising Online is Important
"A lot of digital media across all of these different channels whether it’s display, search, etc., has been very much about performance advertising to date," he said. "And brand marketing, measured in terms of television, is really a $200 billion opportunity that the digital part of the universe hasn’t cracked," mentioned Neal Mohan, Google's VP for display advertising in a recent interview with TechCrunch.
SMDigital has over 10 years of experience as a Digital Agency
Digital Media Marketing
There are many types of advertising to attract customers, both digitally and through traditional means. SMDigital specializes in digital marketing advertising but also recommends traditional marketing such as print, tv and direct mail to achieve the best integrated online and offline marketing campaign.
The quickest and most cost effective digital media advertising solution is the Internet.
Search engine marketing (SEM) is also referred to as pay-per-click advertising. These ads are text that run along the top, side and bottom of a search engine. They are generated when someone conducts a search for specific keywords. When an Internet user clicks on the text ad, the company placing the ad is charged a fee, which is why it is referred to as pay-per-click.
Another widely used form of advertisement are content ads, which may be text or banners that are generated on a page that is similar in context to the ad being displayed but also the website the user is visiting. If an Internet searcher is reading an article on a how to cook brown rice website, a content ad may include a homegoods store or a supermarket and a featured cooking brand recipe text ad. There is a deep correlation that if the reader is interested in the content, they are more inclined to click an ad in the topic that the content is talking about because complements the original search topic.
Display ads use graphic banners or buttons on a web page to display a business advertisement. Some banners are static and others are animated also know as dynamic. Banners or display ads tend to be relevant to the content on the web page on which they sit as well.
Search engine optimization (SEO) focuses on using relevant industry and local keywords in the content that a business shares. When optimizing for the search engines, one should take into account the path that consumers and web visitors take to find you. The keywords, terms and phrases that an Internet searcher uses to find your product or service is important. SEO helps a website rank higher in search engines, which also helps increase web traffic to your business website.
Social media is a very popular form of digital media advertising. Because Social Media is such a broad term with several different platforms, companies have the option of placing text or display ads on social media networks, or the more popular option, is for businesses to use the update and sharing features on their social media profiles to help promote their products and services. The day of Word of Mouth Marketing has now entered into likes, shares and comments - the new day of Virtual Word of Mouth.
With these online methods, a business can also synchronize traditional advertising to draw specific crowds who spend time using these media channels.
Print and Billboard advertising are one of the oldest forms of advertising. In the coming years, Digital Media Signage will replace this traditional form. As media advertising becomes more & more digital but also integrated with campaigns that focus on ROI and measurable results, print and billboard advertising will soon be disappearing.
Another cost effective but also targeted directed form of advertising is Radio. The one draw back to Radio advertising is being able to truly gauge ROI or its true affect. If a campaign is optimized through specific calls to actions than the radio advertising can be gauged for ROI but most businesses think of radio advertising for brand exposure.
One of the most expensive forms of advertising with the least ROI is television. If you are a small to medium sized business, TV advertising is not cost effective. Because consumers are now smarter, they have learned how to tune out or fast forward commercials through the use of devices such as DVR, Apple TV and other playback options.
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