ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Car dealers and manufacturers heavily promote the powertrain warranty to customers shopping for a new or used car. But with longer loan terms and different vehicle repair needs compared with 10-15 years ago, is the powertrain warranty still effective for drivers?
The vast majority of customers shopping for vehicle service protection on ForeverCar.com repeatedly ask questions about the differences between powertrain warranty and bumper-to-bumper coverage.
With advanced technology and electronics now dominating car features, drivers also expect programs that cover many areas in addition to the powertrain and engine.
Customers also report being confused by “lifetime warranty” language, which is used by car dealers as a way to offer vehicle protection for customers. In most cases, lifetime warranty does not equate to bumper-to-bumper coverage and this frustrates drivers who need repairs to their vehicle.
“Many drivers have different needs today when it comes to protecting their cars, and while the powertrain coverage is still important it may not go far enough for some shoppers,” said Russ Carpel, CEO and founder of ForeverCar.com.
Headquartered in Chicago, ForeverCar.com is a new company that promises a simple, transparent process offering affordable, top-tier coverage that's as close to bumper-to-bumper as consumers will find in the market. A low-overhead direct-to-consumer model without dealer markup results in lower costs. Unlike other providers, ForeverCar.com offers a premium vehicle service contract backed by a Fortune-500 company that can be extended out to 125k miles. ForeverCar.com is different, starting with a fully transparent process that shows what is and isn’t covered by the contract, and a simple sign-up process that produces a price quote in less than 60 seconds.