Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

The Powertrain Warranty Up for Modification?

Car dealers and manufacturers heavily promote the powertrain warranty to customers shopping for a new or used car. But with longer loan terms and different vehicle repair needs compared with 10-15 years ago, is the powertrain warranty still effective for drivers?


The vast majority of customers shopping for vehicle service protection on repeatedly ask questions about the differences between powertrain warranty and bumper-to-bumper coverage.


With advanced technology and electronics now dominating car features, drivers also expect programs that cover many areas in addition to the powertrain and engine.


Customers also report being confused by “lifetime warranty” language, which is used by car dealers as a way to offer vehicle protection for customers. In most cases, lifetime warranty does not equate to bumper-to-bumper coverage and this frustrates drivers who need repairs to their vehicle.


“Many drivers have different needs today when it comes to protecting their cars, and while the powertrain coverage is still important it may not go far enough for some shoppers,” said Russ Carpel, CEO and founder of


Headquartered in Chicago, is a new company that promises a simple, transparent process offering affordable, top-tier coverage that's as close to bumper-to-bumper as consumers will find in the market. A low-overhead direct-to-consumer model without dealer markup results in lower costs. Unlike other providers, offers a premium vehicle service contract backed by a Fortune-500 company that can be extended out to 125k miles. is different, starting with a fully transparent process that shows what is and isn’t covered by the contract, and a simple sign-up process that produces a price quote in less than 60 seconds.

Views: 64

Tags: ForeverCar, automotive, car, warranty


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service