Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages. The challenge is how to deliver it in such a way that their customers will read it and hopefully forward it to a friend.
Customers prefer audio and video over the written word so one solution is to provide the content through podcasts or webinars. These platforms apply to both B2C and B2B social marketing initiatives.
I used my blog talk radio platform - WAAOL, All Automotive Advertising News All The Time - to represent an example of a B2B venue that has worked for me and mine. We review next generation vendor solutions in online interviews that are passed on as podcasts to our dealer and vendor clients/partners. We also pass on best practices - like this one - because after all, what are friends for!