Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
It's easy to fall into the "post it now" trap when dealing with customer photos and Facebook. We get a smiling, happy face, and we want the world to see that - but we often forget that those posts can start to pile up if done too frequently.
The end result? Happy pictures turn into unwanted spam. Even worse, they're Photo Bombing on Facebook feeds of potential customers. Nobody wants that - not you, not the customer, and certainly not the happy faces in the pictures!
This is where Facebook Albums come into play. Once relegated to family weddings and vacation selfies, the humble album can now act as a capable tool for feedback photos. A happy customer standing in front of a new car is fantastic, 12 of them is even better - but using albums allows you to have them all in one place.
The great part about using albums in this way is that you can do it according to the number of pictures you take. Most cases would only need one album per month; take for example the image above - happy new owners all get their own album, every month. Other albums can be made for events, or for continuing themes you might have (employee silliness, or service department "wow" work). You can post these albums with fun, informative text, in the first week of the month and simply add to them over time.
Come the following month, it's time for new albums. If you suddenly find yourself moving huge amounts of cars (congratulations, you rock!), and taking dozens of customer photos on a weekly basis, then you could post albums weekly instead of monthly. Either way, you're not flooding Facebook feeds with single photos - and that's the goal.
When you see a single photo posted to someone's feed, you might give it a glance, but that's the end of it - there isn't anything else to do, so you move on. Right? Your customers are no different! An album, on the other hand, tends to rouse curiosity, and fairly universally, at that. Is there anyone I know in there? What kind of cars are they selling there? Are there any cute girls? Motivation aside, people will click an album just to satisify their curiosity.
And if they're clicking through your albums, they're engaging. They aren't unfollowing or tuning you out, they'reinterested. When the time comes to buy that new car, they may just want to be included in those albums - becoming one of the smiling, happy faces a whole new round of customers to envy.