Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Recently I started to talk more about blogger outreach with dealers to test the waters on how effective it would work in the automotive industry.
Blogger outreach means developing strong online relationships with key influencers in your market and having them promote your business through their blog or social media channels.
This isn't anything new. Every social media specialist talks about it.
But what I'm proposing is to take it a step further through blogger outreach. Dashboards such as BlogDash or communities like BlogHer and BlogWorld allow you to get both the social and the search benefits of a blogger turning into your new brand ambassador.
Have you thought about having a blogger come into your dealership and film them test driving your cars?
How about "hire" them as an employee for the day and they blog about their experiences trying to learn the ropes (think "Undercover Boss" TV show)?
Or maybe you can lend them a car for the weekend and have them blog about all the crazy places they took the car - road trips, soccer games or maybe a drive-in movie theatre?
Last night I tweeted at @WhitforBrit - an award-winning blogger I follow regularly - and told her that I liked her eyeglasses she wore in a video. She tweeted back where she got them, and the business then immediately sent me a link to the glasses she bought.
How would you like to have those experiences every week, or maybe even every day?
In my speaker proposal for AutoCon2012, I'm going to propose a workshop just on Blogger Outreach. This isn't for social media newbies, this is for those looking to take their own blog and social media profiles to the next level for the ultimate digital marketing search and social strategy.
I'm talking about real bloggers with real connections in your market. After all, it's not just about the amount of links you get but also links coming from different sources.
To spice up my workshop, I'll even be attending BlogWorld in NYC and working with bloggers directly to learn how they want to be contacted, when they want to be contacted, and how these current relationships are working for both sides.