Automotive Digital Marketing

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I'm looking forward to meeting ADM members across the country as they participate in great educational events hosted by PCG Digital Marketing. The conferences are designed to minimize the time out of the dealership and maximize the educational benefits.  Local events reduce costs and travel time which can add up quickly if you want to send multiple employees to great educational events.


I wanted to review the PCG Pit Stop conference format for ADM members so they can best plan on who to send to these conferences.  For all city stops except Seattle, the Pit Stop conference start on Saturday afternoon at 3:00 pm.


We have great workshop speakers that include Paul Potratz, Keith Shetterly, Scott Falcone, David Page, Ryan Lucia, AJ LeBlanc, Glenn Pasch, Christine Rochelle, Dennis Gailbraith, Joe Webb, Christy Roman, and the list goes on!   Each conference will have a unique speaker combination.


Saturday Events


On Saturday, we will open with a General Session address to update all attendees on the most promising marketing ideas to energize their dealership.  Then attendees will have the opportunity to see the latest software, technology, and solutions for car dealers as part of our Technology Showcases.  We are proud to have many great companies sponsoring the conferences and they will be sharing their latest ideas, strategies, and products that dealers can leverage at their dealership.


On Saturday, attendees will also have one on one time with PCG staff to communicate their educational goals and to get customized recommendations for the workshops that will be held on Sunday.  The goal is to make sure that the four workshops they choose on Sunday are best suited to answer their most pressing needs.


On Saturday evening we will share a meal and attendees will have the opportunity to hear from great speakers and industry leaders.  The evening program is to encourage networking, great dialogue, and sharing best practices.


Sunday Events


On Sunday we have four workshop sessions, with three concurrent workshops running at each session.  That gives attendees 12 workshops to select from.  The workshops are designed for dealer principals, general managers, fixed operations managers, and of course Internet sales professionals.  There is something for everyone.


You can't be in classes all morning without getting hungry so we will break to eat. We will be sharing lunch together on Sunday with a special guest speaker.  At the conclusion of the workshop sessions, we will have a closing cocktail reception to celebrate the success of the conference and compare notes form all the workshops.


The goal of the PCG Pit Stop conferences is to provide high quality, local digital marketing and operations workshops.  Many of these cities are a short jump away on a plane so if you missed one of the larger conferences this Spring, I encourage you to register for an upcoming Pit Stop event.


Register Online:


Detailed Agenda



2:30 pm             On-site Registration Opens

3:00 pm             Exhibit Hall Opens

4:00 – 5:00        Opening General Session

5:00 – 6:00        Technology Showcases – 3 Simultaneous Events

6:00 – 7:30        Exhibit Hall Open with Cocktail Reception

7:30 – 9:00        Dinner with Keynote Speaker

9:00 – 10:30      Hosted Entertainment



8:00 – 8:30        General Session

8:30 – 10:00      Workshops (3 concurrent)

10:00 – 10:30    Coffee Break in Exhibit Hall

10:30 – 12:00    Workshops (3 concurrent)

12:00 – 1:30      Lunch & Speaker

1:30 – 3:00        Workshops (3 concurrent)

3:00 – 3:30        Coffee Break in Exhibit Hall

3:30 – 5:00        Workshops (3 concurrent)

5:00 – 5:30        Closing General Session

5:30 – 6:30        Exhibit Hall Open with Cocktail Reception

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Tags: conferences, pcg digital marketing, pcg pit stop


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Comment by Lizelle Landino on June 8, 2011 at 9:34pm
Rick! Do you need a Job? Lol

Comment by Ric McCoy on June 8, 2011 at 8:23pm
Tell your boss that "You Need A Pit Stop"!

Is your Internet Department a little stale? Do you want to set yourself apart from your competition? Do you want to get more cars over the curb? Then you need to attend one of the PCG Pit Stop Digital Marketing Conferences.

3 people for only $995... One sale, double your ROI?

If you're not attending one of the PCG Pit Stop Conferences, you better hope your competition isn't either.
Comment by Brian Pasch on June 8, 2011 at 9:57am
Dealers from anywhere in the US and Canada can still register for this weekend's kickoff Digital Marketing Conference in Chicago.  ADM members get discounted registration rate when they call me direct: 732.672.2356.  Conference starts Saturday at 3:00 pm.  PCG Pit Stop
Comment by Steve Camp on June 6, 2011 at 7:24am


I will be happy to make some calls to our dealership friends and to vendors that could use the training to better understand Digital Marketing. We look forward to a big turn out! 

Comment by Brian Pasch on June 6, 2011 at 6:47am


I wish more dealers would see it that way.  By having regional events, like Chicago, dealers in Michigan, Illinois, and Wisconsin can actually drive and get great training at affordable prices.   When dealers send 3 people, it's only $995.  Not sure where you can get 12 workshops led by top speakers for that investment.


Steve, I hope you can make some calls this week to rally the troops in Chicago so they can attend since we will not be back for another year.

Comment by Steve Camp on June 6, 2011 at 6:40am
Pit Stop Digital Marketing is a no-brainer. The ability to train 4 of our staff locally without the typical associated travel expense is a great opportunity. Educate different levels and departments on your team so more are on the same page. We are looking forward to this mid-year educational and motivational series, thanks PCG!!  
Comment by Mohamed Ali on June 3, 2011 at 1:10pm

I love that these pit stops cater to everyone, from beginners to intermediate and advanced SEO enthusiasts.


Too many times I feel like educational seminars cut out a portion of people who don't fit certain knowledge requirements.

Comment by Lizelle Landino on June 3, 2011 at 10:06am
Great! I also want to add that I will be in Chicago all next week and currently setting up assessment appointments in the greater Chicago area. If anyone would like to set up time please call me directly at 201-800-1315 or email me at Looking forward to meeting everyone and hope to see many of you there.
Comment by Melanie Ferrato on June 3, 2011 at 9:18am
With digital marketing moving at such a rapid pace workshops like this are priceless!  I think the only way to keep up with it is to keep learning and growing!!  Anyone who is not educating themselves on all of the newest, latest and greatest is making a big mistake.
Comment by Matthew O'Such on June 3, 2011 at 7:57am
SO many dealerships are going to benefit from this workshop roadshow! Even if you already have an SEO or PPC campaign running, make sure you're running your digital marketing in the right direction. -M

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