Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I'm looking forward to meeting ADM members across the country as they participate in great educational events hosted by PCG Digital Marketing. The conferences are designed to minimize the time out of the dealership and maximize the educational benefits. Local events reduce costs and travel time which can add up quickly if you want to send multiple employees to great educational events.
I wanted to review the PCG Pit Stop conference format for ADM members so they can best plan on who to send to these conferences. For all city stops except Seattle, the Pit Stop conference start on Saturday afternoon at 3:00 pm.
We have great workshop speakers that include Paul Potratz, Keith Shetterly, Scott Falcone, David Page, Ryan Lucia, AJ LeBlanc, Glenn Pasch, Christine Rochelle, Dennis Gailbraith, Joe Webb, Christy Roman, and the list goes on! Each conference will have a unique speaker combination.
On Saturday, we will open with a General Session address to update all attendees on the most promising marketing ideas to energize their dealership. Then attendees will have the opportunity to see the latest software, technology, and solutions for car dealers as part of our Technology Showcases. We are proud to have many great companies sponsoring the conferences and they will be sharing their latest ideas, strategies, and products that dealers can leverage at their dealership.
On Saturday, attendees will also have one on one time with PCG staff to communicate their educational goals and to get customized recommendations for the workshops that will be held on Sunday. The goal is to make sure that the four workshops they choose on Sunday are best suited to answer their most pressing needs.
On Saturday evening we will share a meal and attendees will have the opportunity to hear from great speakers and industry leaders. The evening program is to encourage networking, great dialogue, and sharing best practices.
On Sunday we have four workshop sessions, with three concurrent workshops running at each session. That gives attendees 12 workshops to select from. The workshops are designed for dealer principals, general managers, fixed operations managers, and of course Internet sales professionals. There is something for everyone.
You can't be in classes all morning without getting hungry so we will break to eat. We will be sharing lunch together on Sunday with a special guest speaker. At the conclusion of the workshop sessions, we will have a closing cocktail reception to celebrate the success of the conference and compare notes form all the workshops.
The goal of the PCG Pit Stop conferences is to provide high quality, local digital marketing and operations workshops. Many of these cities are a short jump away on a plane so if you missed one of the larger conferences this Spring, I encourage you to register for an upcoming Pit Stop event.
Register Online: http://www.pcgpitstop.com/registration/
2:30 pm On-site Registration Opens
3:00 pm Exhibit Hall Opens
4:00 – 5:00 Opening General Session
5:00 – 6:00 Technology Showcases – 3 Simultaneous Events
6:00 – 7:30 Exhibit Hall Open with Cocktail Reception
7:30 – 9:00 Dinner with Keynote Speaker
9:00 – 10:30 Hosted Entertainment
8:00 – 8:30 General Session
8:30 – 10:00 Workshops (3 concurrent)
10:00 – 10:30 Coffee Break in Exhibit Hall
10:30 – 12:00 Workshops (3 concurrent)
12:00 – 1:30 Lunch & Speaker
1:30 – 3:00 Workshops (3 concurrent)
3:00 – 3:30 Coffee Break in Exhibit Hall
3:30 – 5:00 Workshops (3 concurrent)
5:00 – 5:30 Closing General Session
5:30 – 6:30 Exhibit Hall Open with Cocktail Reception