Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
A quick jaunt through our reports in January proved most fruitful. I was very excited to see that more than 20% of our customers enjoyed 30 or more appraisal leads for the month of January. The start of a new year tends to be a beleaguered time for dealerships, especially in the Northern states.. As consumers make dates at the health club, and place light wallets (fresh off holiday spending splurges) on the shelf… car purchases are usually not quite top-of-mind; especially with tax season around the corner when dealerships do see a nice boost in web traffic and sales.
While 2012 showed a small rise overall in reported sales and transactions across the country, we know that it’s still very much a ‘wild-west’ and not back to pre-recession rates. And when things are thin in the showroom, lead generation is the crucial key to making or breaking your business.
With that being said, we know just how important it is then, to convert the web traffic (which ain’t cheap!) into qualified leads. And for 1 out of every 5 dealership partners using TradeInVelocity… seeing between 32-124 leads in a slow month has only led to good things.
We reached out to some dealers to find the HOW and the WHY behind their success. For more on what we learned, check out out blog here.