Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Eatontown, NJ (February 2013) – PCG Consulting, Inc., an automotive consulting company, will be launching ROI-BOT ™ at the 2013 NADA Conference in Orlando. ROI-BOT ™ is the first and only vendor-neutral platform that consolidates reports and statistics from multiple vendors in one place.
In today’s world of traditional, digital and vendor spends, dealership management has a need for an executive dashboard where they can login and get actionable insights. ROI-BOT ™ pulls a car dealer’s most important metrics from multiple sources nightly including: website analytics, paid search, inventory publishing, call metrics, social media, online reviews, chat and CRM data.
Going Beyond the Basics to Actionable Insights
ROI-BOT ™ compiles information from multiple vendors to one location. From a single login, Group Internet & Marketing Managers, Dealer Principals, GMs, GSMs and ISMs and others can find all of the dealership's accounts and reports. This is a solution for dealers who have to pull multiple reports to compare data between stores. Monthly, quarterly and yearly reports are automatically consolidated.
Dealers who switch vendors can also save all of their information in ROI-BOT ™ so that they can continue to compare metrics over time against the previous provider. For dealers who switch websites, important website analytics such as visitors and page views are saved for future reporting.
An Executive Dashboard for Car Dealers
“ROI-BOT is going to revolutionize car dealer reporting,” says Matt O'Such, ROI-BOT ™ Product Manager. “Dealership management has dozens of vendor reports to analyze monthly, with no easy way to cross-compare metrics, spends and effectiveness with website analytics. ROI-BOT is an executive dashboard which simplifies reporting, saves time and shows dealers where their budget is best spent.”
With this information available, users can easily determine if their marketing spend resulted in more traffic, leads and sales.
Group Marketing Reports Made Easy
“The service makes sense for every size dealership, from single point stores to large dealer groups. Marketing Managers of multi-franchise organizations will find the ability to access all stores, while setting limited permissions for other users, a convenient way to make sense of all the clutter.”
Dealers can see sample reports of the service at http://www.roi-bot.com/features/example-roi-bot-reports/
Free Trial of the ROI-BOT ™ Service!
You can learn more about ROI-BOT ™ by trying it yourself or getting a 10 minute demo on the website. ROI-BOT ™ is offering a 15-day free trial of the basic package.
For more information on ROI-BOT™ dealers can visit PCG's booth #137 at the NADA Conference from February 8 through 11 or call Matthew O'Such at 888-710-2249.
About PCG Consulting:
PCG Consulting assists car dealers in creating effective processes, measurement standards, and intelligent reporting for their business operations. The automotive consulting company brings an outside perspective into the dealership's internal business processes to create new processes necessary to generate higher revenues.
Matthew O'Such - Product Manager