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The Next Big Thing In Marketing

Check out this great blog by our Social Media Director Julie Powers, as she tells us all about infographics, the next big thing in marketing.

Are you looking for a way to get content in front of potential customers in a more visually stimulating way than just an ordinary text-heavy blog post? Information graphics or infographics might just be the perfect solution. These increasingly popular visual representations of information offer a great way to supply specific content to potential customers quickly and clearly, while also offering a great way to increase SEO and your social media presence.

Infographics are not only the latest trend in marketing, but they are also more likely to be shared across social media platforms than a standard blog post or article; getting more mileage than text or graphics alone.

In the automotive industry there are a lot of opportunities to utilize infographics to push your content out to people who might not have normally taken time the to read a long blog post. For example rather than standard vehicle comparisons, why not create an infographic that will display your content in a clean, concise manner that will also be easily sharable?

Being that infographs have become so popular, a well put together one has the potential to go viral and can greatly assist in SEO. For example, when a user sees an infographic that interests them in an e-mail, social media site, or wherever, they can quickly post it on their own website or social media account. Furthermore, if your infographic links back to your site, Google gives you credit for it, and in the SEO game, quality links lead to higher search rankings.

Before you get started creating infographs for your dealership or auto group take the following into consideration:

  • Who is your audience and what is it that they will be interested in or find useful?
  • Although facts and stats will be your primary focus, make sure to keep it as interesting as possible; be original, use eye-catching art and colors and be sure to keep your rhetoric light and don’t be afraid to inject some humor.
  • Be sure to take ownership of your infographic. Include your logo or a short description about your company as well as a web address and contact information.
  • Help your target audience find it. Post it to your blog, send it out via social media platforms (i.e. Facebook, Twitter, Pinterest, send it in an eblast, etc)
  • Once people can find it, make sure it’s easy for them spread it along to friends and family- give them the option to immediately share, retweet, pin or forward- this is especially important if you are sending it via email.

Infographics can be a truly beneficial tool in your marketing arsenal. Use infographic techniques to integrate a variety of information into a managable concept that any lay person will understand. Just remember to keep it simple, the graphic should present complex information quickly and clearly. Plus remember to have fun with them.

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Tags: ad, advertising, agency, automotive, car, company, dealership, infographics, marketing

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Comment by Ketty Colom on May 11, 2012 at 7:09am

That's an interesting infographic Ralph, I like how it breaks down the details of the auto show. This website http://www.best-infographics.com/ has some really good infographics as well. 

Comment by Ralph Paglia on May 10, 2012 at 3:15pm

Ooooo... I like yours Ketty! Here's one that our team at Tier10 Marketing created for the New York Acura Dealer Association and the New York Auto Show.  It is an Infographic that represents a great example of what dealers can do to get the kind of viral distribution that Paul Portratz is referring to in his article:

Comment by Ketty Colom on May 10, 2012 at 12:26pm

To go with yours Ralph:Pinned Image

Comment by Ralph Paglia on May 10, 2012 at 12:18pm

Ketty, I really enjoyed your infographic example, and it is a more relevant example than the two I posted... This is the sort of Infographic that works very well for car dealerships.  Does anybody else have examples of cool infographics that might be good examples of what a dealer might use?  Here's another one from my collection that I like for multiple reasons:

Comment by Ketty Colom on May 10, 2012 at 11:15am

Here is a fun example of an Infographic:

Comment by Jerry Thompson on May 10, 2012 at 10:17am

Thanks for the article Paul.  Great examples Ralph...

Comment by Stephen Murphy on May 10, 2012 at 9:35am

Well said Julie. The explosion of sites like Pinterest and Tumblr show that customers are moving towards consumption of visual media vs blog posts. I definitely agree with your second point - don't create an infographic if you don't have the info to back it up. When you do create a great infographic, I've seen it generate insane amounts of links and website traffic in a short amount of time. 

Here's a great video series on Lynda.com on planning an effective infographic: http://bit.ly/IFi0G5

Comment by Ralph Paglia on May 10, 2012 at 9:33am

Here is another example of an infographic designed by the White House Administration to convey how successful the American auto industry has become after the federal government investment in saving it in 2009:

Comment by Ralph Paglia on May 10, 2012 at 9:31am

Infographic example for those who would like to see what one looks like:

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