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The next 60 days justify third party live chat operators

It's a big step for some dealers to make the choice to add live chat to their dealership website to increase leads, and often a bigger decision to use a hosted service with outside operators – even if it's only as a backup option. So, why worry about having a hosted live chat service now? Continued below graphic...

This fun cartoon above from CarChat24's Facebook Page about the benefits of hosted live chat service, rather than just live chat software on your dealership website to help increase car sales leads and sell more vehicles during this busy holiday season.

The answer is simple. Assuming you see the value in using chat as a lead source or just to protect your CSI, your staff will be more distracted during the next nine weeks. Here are just a few of the distractions they (and you) face:

  • Thanksgiving
  • Holiday shopping
  • Key NFL football games
  • NCAA bowl games
  • Business and family parties
  • Christmas
  • New Year Celebrations
  • NFL playoffs

More importantly, this is generally the busiest time of year to sell cars for most dealers, and you want your staff focused on selling in the showroom or setting appointments in the BDC. You don't want to wonder if you are missing key sale opportunities because your staff is tied up, or because a prospect out of town on business has a question at 1 am and doesn't want to fill out a form. At CarChat24, we strongly recommend at least a backup option so you can maximize this precious selling season.

A hosted live chat option will let you capitalize on all the selling opportunities in your showroom AS WELL AS take advantage of the growing trend toward doing business via live chat. Talk your chat provider so you are prepared for this holiday season.


Tom LaPointe CarChat24  Interactive Media Manager / Industry Analyst 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Hosted or In-House Options – FREE web chat software 727-638-0195

Tom has an MBA in Marketing and is an automotive writer and author with more than 15 years experience in virtually every aspect of the retail auto industry. He began working with the internet building websites at Johns Hopkins University in the 90's, and has been an performance leader in nearly every dealer role, from sales and service, to web development and viral marketing.

Views: 91

Tags: CarChat24, Christmas, Tom LaPointe, car sales, dealer website, holiday season, hosted chat, internet leads, live chat, live chat service, More…selling cars


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