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The Most Wanted Digital Marketing Skills for 2014 [Infographic]

What do you think are the most valuable digital marketing skills to have heading into 2014? The Online Marketing Institute recently polled a group of advertising and Fortune 500 marketing executives to find which digital marketing skills they value the most, and which skills their talent actually possess.

According to the study, the most coveted digital marketing skills are mobile, analytics and marketing automation.

On the Brand Side:

  • 76% of those surveyed believe analytics is a very important/important skill to have, but only 39% believe their talent is stronger/much stronger than other teams.
  • 58% of those surveyed believe mobile is a very important/important skill, but only 29% believe their talent is stronger/much stronger than other teams

These were followed by content marketing (27%), social media (27%), email (27%), marketing automation (24%), SEO (19%), and digital advertising (12%).

Over on the Agency Side:

  • 74% of agency executives surveyed believe mobile is a very important skill, but only 31% believe their talent is stronger or much stronger than competition, leading to a talent gap of 43 percentage points.

To help you visualize, Kelly Services created an infographic highlighting key gaps and opportunities to go along with the OMI report.

Digital Marketing Skills and Talent Gap

So what do you think? Do these findings jibe with what you see are the talent gaps in your team's digital marketing skills? If so, what do you plan to do to improve in 2014?

Also, if you haven't had the chance, please check out:

4 Recent Social Media PR Disasters and What We Can Learn From Them

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