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What do you think are the most valuable digital marketing skills to have heading into 2014? The Online Marketing Institute recently polled a group of advertising and Fortune 500 marketing executives to find which digital marketing skills they value the most, and which skills their talent actually possess.
According to the study, the most coveted digital marketing skills are mobile, analytics and marketing automation.
On the Brand Side:
These were followed by content marketing (27%), social media (27%), email (27%), marketing automation (24%), SEO (19%), and digital advertising (12%).
Over on the Agency Side:
To help you visualize, Kelly Services created an infographic highlighting key gaps and opportunities to go along with the OMI report.
So what do you think? Do these findings jibe with what you see are the talent gaps in your team's digital marketing skills? If so, what do you plan to do to improve in 2014?
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