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The Game Changer – why it’s a no brainer for auto dealers

Do you know how many customers visit your dealership/store every day?

Let’s assume it’s 70. 15 are new car shoppers. 45 are service customers. And the remaining10 are buyers of parts and accessories.

This adds up to 420 customers per week based on a six day working week.

Multiply that by 52 and you get 21,840 customers per year.

That’s 21,840 meet and greet opportunities!

Remember, it is six to seven times more expensive to gain a new customer than it is to retain an existing one.

And everyone knows that repeat customers spend more, which means you profit more.

Put simply, repeat customers are your referral engine.

So how do you capitalise on these numbers?

Get the Game Changer.

The Game Changer is the only online sales generator designed specifically for the auto dealer.

It is a fully integrated advertising package that delivers more repeat sales, more referrals and more income using three strategic media executions:

-          8-page full colour ‘handout’ promoting special offers from every department: new, used, service, parts, finance etc.

-          ‘Handout’ converted to an 8-page digital flipbook.

-          8-page e-Catalogue featured on a dealer-branded ‘Specials’ website.

This strategy is fully accountable too!

-          8-page catalogue: Monitors performance by identifying and recording customers who purchase specific items.

-          On-line e-Catalogue: See who opens, reads and forwards gives you real time analysis of how customers are consuming information.

-          ‘Specials’ website: Review site visits, click-throughs, completed enquiry forms, emails sent and visits to your website from a dealer’s branded ‘Specials’ website.

In addition, Game Changer will boost your organic SEO and Google page ranking.

-          Your ‘Specials’ website becomes a platform for your social media pages.

-          Game Changer will drive links to your YouTube and Vimeo channels.

-          Promote subscriptions to your EDM marketing.

-          Update ‘Specials’ website content at will. 


Some of the biggest names in the Australian auto industry are championing this amazing online strategy.

“Our dealership has already begun to benefit from the Game Changer. It’s a unique strategy and I feel it’s given us an exciting new marketing edge.”

Nick Batzialas, New Car Manager, Patterson Cheney Holden

“The Game Changer is a truly refreshing idea for the industry and certainly one of the better marketing tools our dealership has used.”

Brett Field, Dealer Principal, Ferntree Gully Holden, HSV and Suzuki

“The ROI on our first Game Changer was sensational - I’d recommend it to anyone.”

Stephen Heron, Dealer Principal, Preston Motors Epping

“The Game Changer gives our consultants another reason to talk to a customer.”

Brendon Lenarcic, Dealer Principal, New Oak Ford

Yes! Clever advertising does begin on the showroom floor.


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