Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Ask anyone in the industry who’s paying attention and they will tell you that the future of the auto sales industry is online. While auto dealers have long resisted the shift to online sales, it’s not immune, and everyone from established online retailers to tech disruptors have their eye on one of the biggest markets in America. Given how much money Americans spend every year on vehicles, it’s incredible how resistant to change the industry has really been. But that’s finally changing, and the competition is about to get fierce from online alternatives to the dealer.
Don’t just watch your market share and profits get eaten away by online competition; as a car dealer, adapting to the digital era will help you weather the storm and transform your business for the future. One way you can do this is by getting the right dealer live chat on your website; it’s a tool that enriches the online experience, bringing your dealer brand and customer service online. A dealer live chat can also be so much more, especially if you get it from a vendor that has designed their software specifically for the auto industry, such as Gubagoo. Their live chat platform helps dealers target the three main areas online where dealers are facing increased competition.
You know better than anyone that dealer financing is one of the most profitable arms of your business, and it’s also being targeted by tech starts up that want to make securing auto financing as easy as tapping your phone. Some of these apps work with dealers and offer white labels, but at what cost? Live chat platforms like Gubagoo help dealers simplify their financing process by giving customers applications online before they step onto the lot. That means that when they’re satisfied with the test drive, they don’t have to sign dozens of different pages; they’re ready to go.
People do the vast majority of their research for a new car online; they use third-party reviews sites, third-party online retailers, and the websites of local dealers. The research phase is your chance to connect with car buyers who are just beginning their search for a new vehicle; if you can make your brand a helpful, informative resource early on, you’re more likely to see a sale come out of it. Dealer live chat helps by putting potential customers in touch with professional operators who have access to your inventory and can provide valuable information as well as attention-grabbing video reviews and VDPs. If you’re interested, find out more about how a live chat can improve the online experience of your brand for customers at Gubagoo.com.
Last but certainly not least, you have to be able to compete with online retailers who are increasingly moving toward making the sale online. This is where you need a live chat that allows your sales team to enter into conversations with customers, even though it’s managed by a 24/7 call center. You can invest in a live chat option that connects your sales team with an app, so that they always know what’s going on. They can enter the conversation to fill in information that a call center operator can’t, and take the customer closer to the sale.
Online car sales are coming and as a dealer you don’t have to despair, you just have to be ready with the right tools to adapt.