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It was recently announced that, after being at the top of American best-seller lists since 1981, the Ford F-150 is now the most-purchased vehicle in the world. For Ford aficionados, this is hardly surprising; the F-150 is a living legend, and its superior design, power, and versatility have become a byword for quality in the automotive world. And for those who are paying attention to Ford’s overtures to the European market, it makes sense that the more exposure the F-150 gets beyond America’s shores, the more drivers it will win over.
Not that its reputation at home is flagging; all you need to do is stop by your local Ford dealership and see the row upon row of F-150s to realize that for many Canadians, the F-150 is simply what you mean when you say “truck.”
One of the reasons it has been able to maintain its place on the top of the pile for so long is because its designers have not rested on their laurels. Every year, the F-150 sees updates designed to win over a new generation of loyal drivers, and this commitment to constant innovation can be seen all over the 2018 model.
The new 2018 F-150s are no exception. The biggest change to the new line of trucks is under the hood, with the 3.3-litre V6 replacing the 3.5-litre V6 as the standard engine. Not only does this provide slightly more power, it is also a little more fuel efficient, which can count for a lot over the long run. There is also the option of a turbocharged 2.7-litre V6 or a 5.0-litre V8. Both of these engines come with Fords new 10-speed automatic transmission system that is seeing action in cars like the Mustang as well.
With the F-150 being primarily designed for work, it makes sense that the 2018 cabin amenities are built with comfort and durability in mind. And with more and more shoppers looking for a vehicle that can accommodate and communicate seamlessly with their phone, Ford’s decision to include Apple CarPlay and Android Auto with the responsive and user-friendly Sync3 infotainment system is sure to please customers.
Of course, many of the particulars of one’s experience with the F-150 are conditioned by which exact F-150 you drive, as there are six different trim levels (not including the off-road Raptor version designed for high performance in difficult conditions). Among the most popular versions, the Lariat option offers a somewhat more luxurious experience, while the XL will appeal to those who want to stick to the basics.
Throughout its long history, the F-150 has garnered a reputation for reliability, which is why it is the vehicle of choice for so many Canadians looking for a hardworking truck. As it cements its reputation not just as the king of the North American market, but as one of the most-trusted vehicles in the world, the F-150 is continuing to develop. And with the needs of drivers constantly expanding along with the need to design vehicles that are more efficient and versatile, this is surely a good thing.