Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Over a year ago, in January 2012, CAR Research XRM made a public commitment to protecting both the dealer’s data and the dealer’s business interest around that data in their “Data Safety Guarantee” announcement: http://www.carxrm.com/news.php?id=1. Additionally, both I as an eCommerce Director and consultant (then) and Pat Kelly as COO of CAR Research had these things to say on video that February of 2012 at the NADA convention:
I proudly joined CAR Research a year ago, moving from consulting, for many reasons. However, the first reason was and is that their commitment to these business principles around the dealer’s data match mine—and they are at the core of what they are (and what we are now). As some of you know, I’ve personally said my piece on dealers data many times in the past, most often in the “data blogs” initiated by Jim Ziegler. And anyone wanting to know what is really important about data and servicing the dealer, by the way, needs only look to the changes that TrueCar made in really listening to the dealer body’s voice and needs around data from those blogs. I’m very proud of their change.
In summary, to me the dealer’s data is a hugely important business asset and as such it must be used by any vendor only in ways that enhance that dealer’s business—and only in ways that the dealer agrees to. 100%.
And that’s me. And that’s CAR Research XRM, in both the call center and CRM product lines.