Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Over a year ago, in January 2012, CAR Research XRM made a public commitment to protecting both the dealer’s data and the dealer’s business interest around that data in their “Data Safety Guarantee” announcement: http://www.carxrm.com/news.php?id=1. Additionally, both I as an eCommerce Director and consultant (then) and Pat Kelly as COO of CAR Research had these things to say on video that February of 2012 at the NADA convention:
I proudly joined CAR Research a year ago, moving from consulting, for many reasons. However, the first reason was and is that their commitment to these business principles around the dealer’s data match mine—and they are at the core of what they are (and what we are now). As some of you know, I’ve personally said my piece on dealers data many times in the past, most often in the “data blogs” initiated by Jim Ziegler. And anyone wanting to know what is really important about data and servicing the dealer, by the way, needs only look to the changes that TrueCar made in really listening to the dealer body’s voice and needs around data from those blogs. I’m very proud of their change.
In summary, to me the dealer’s data is a hugely important business asset and as such it must be used by any vendor only in ways that enhance that dealer’s business—and only in ways that the dealer agrees to. 100%.
And that’s me. And that’s CAR Research XRM, in both the call center and CRM product lines.
Thank you,
Keith Shetterly
Vice President of Research for CAR Research
keiths@carxrm.com
www.carxrm.com
www.keithshetterly.com
Comment
Ha! Thomas you are something else LOL. Thank you! Years ago, it would've been white cowboy hats like the old westerns.
Could CAR-Research/Shetterly be the beginning of the end of the vendors “all you can eat buffet”?
Unlike a buffet, the dealer body has been paying the vendor to harvest our data. How messed up is that?
Like Keith has often said over the years “The big type giveth,(your bill) the small type taketh.(sucks the life out of your enterprise)
In the world of dealer vendors where its gurus maintain a conspiracy of silence, your word of truth sounds like cannon fire Keith….BOOM!
Oh. And CAR Research was never in the business of selling or reselling dealers' data or the access to it. This public statement a year ago was to let folks know that. :)
Thanks Louie!!
Thanks very much Tom! I made that video while I was still at a dealership in January a year ago (consulting as their eCommerce Director), and I first came to work at CAR Research in May. Not every company shares this belief about the dealer's data with me; these guys do.
Keith, thank you for the great video. Your integrity, to me, is beyond reproach. That is a GREAT asset to your new company.
Welcome to
Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.
June 4, 2018 at 6pm to May 31, 2019 at 7pm – USA
0 Comments 2 LikesSeptember 23, 2018 to April 30, 2019 – Conference Centers
0 Comments 1 LikeDecember 8, 2018 at 6pm to December 8, 2019 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesDecember 14, 2018 to December 14, 2019 – Sydney, NSW, Australia
0 Comments 0 LikesDecember 21, 2018 at 6pm to December 21, 2019 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesDecember 28, 2018 at 6pm to December 28, 2019 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesJanuary 8, 2019 at 6pm to January 8, 2020 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesJanuary 16, 2019 at 6pm to January 16, 2020 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesJanuary 23, 2019 at 6pm to January 23, 2020 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesJanuary 30, 2019 at 6pm to January 30, 2020 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesFebruary 5, 2019 at 6pm to February 5, 2020 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesFebruary 12, 2019 at 6pm to February 12, 2020 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesFebruary 18, 2019 at 6pm to February 18, 2020 at 7pm – melbourne, Australia
0 Comments 0 LikesFebruary 19, 2019 at 6pm to February 19, 2020 at 7pm – Sydney, NSW, Australia
0 Comments 0 LikesFebruary 20, 2019 to January 20, 2020 – Colorado
0 Comments 0 LikesFebruary 21, 2019 from 12pm to 1pm – https://digitalairstrike.com/10-ways-to-use-AI
0 Comments 1 LikeGetting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......
© 2019 Created by Ralph Paglia.
Powered by
Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!
Join Automotive Digital Marketing