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The Female Factor: How to Sell to Women

Did you know that 85% of sales are influenced by women? For both sales and service, your strategy to turn women into clients needs to be different and we can show you how.

Get the Hard Facts
from Samantha Cunningham at POTRATZ, and learn how it's not just a man's world.

Views: 40

Tags: Potratz, ad, advertising, agency, automotive, car, company, dealership, marketing, partners, More…paul, potratz

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Comment by Alexander Lau on February 26, 2014 at 6:44am

Good stuff. Hey, there are a lot of women-owned car dealerships as well. Smart!

Comment by Anne Fleming on February 25, 2014 at 4:08pm

Alex-- indeed.... one company, one dealership, one employee and one sales ambassador at a time! There will be a cultural shift in this conversation, too. 10-15 years from now we'll say things like "Remember when women were......? and LOL cos times and the dealership experience will be so different. 

Comment by Alexander Lau on February 25, 2014 at 6:13am

Quality stuff Anne. Only those, like yourself, focusing on this topic completely can make a change.

Comment by Anne Fleming on February 24, 2014 at 2:07pm

Samantha + Paul -- good video and overview indeed. Well done! Women bought an estimated 27.5 new and used cars last year! Our company, the premier car dealer rating site focusing on women - connects them to certified women car dealers - while help dealers distinguish their stores with this powerful buying group.

We have just published the comprehensive "2014 US Women's Car Buying Report" click here: http://bit.ly/1hTdp5e with brand analytics and detailed information on shopping, buying, leasing and servicing behaviors. Thought you would find this of interest.

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