Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

The End of FREE Facebook Marketing?

The past few months - and the past week in particular - have brought a number of changes to Facebook. Facebook users have been grumbling about 'Timeline'. As HubSpot points out, one effect of 'Timeline' is "The life of a status update is diminishing. Fast." So your content, posted for free, will be seen by fewer of your fans.

Next, Facebook is forcing business to convert to Timeline and thus eliminating landing tabs and like-gates, the mechanisms many dealers used to entice 'Likes'.

The effect of all this is to make your free use of Facebook much less productive. But much like how Google has diminished the effect of 'Free' SEO and placed more emphasis on PPC advertising, Facebook has introduced 6 new Ad Formats saying, in effect, "If you want your content seen and shared, pay us".

What are your thoughts?

Views: 36

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

Comment by David Johnson on March 2, 2012 at 10:38am

Ed, I teach dealers to create their Page as a go to page on Facebook. In other words, people go to their Page to find out what is going on, instead of just looking for what is happening in heir timeline. Also, I teach them how to influence their "fans" to talk about them, which helps them to show up in the timeline of the friends of their "fans."

You have hit the nail on the head though. It does look as if Facebook is looking to squeeze marketers for money and as a dealership extra effort needs to be put on engagement. More so than ever before. Remember, engagement is a precursor for brand ambassadorship. 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service