Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Did you know that? That’s the premise behind Relationship Selling.
Sales excellence is acquired one skill at a time. As you grow your knowledge base, you will gain self-mastery.
"Relationship Selling is defined as professional behavior, applied to the cultivation of relationships which generate profitability for you, your company and profitability for the person who decided to do business with you."
The original Relationship Selling, written by Jim Cathcart, the author of The Acorn Principle: Know Yourself, Grow Yourself, has been published in Japanese, Chinese and Finnish and is currently taught by businesses and universities around the world.
The Relationship Selling Philosophy is:
"Business should be practiced as an act of friendship, rather than merely as a process of negotiation. It is about connecting with people profitably, not merely persuading them to buy."
The 8 Competencies of Relationship Selling are:
For further information on Relationship Selling, contact the Carthcart Institute.
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