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The Dos and Don'ts of Facebook Marketing

There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the "right" things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid.

In this infographic by Vertical Response, they do a great job at breaking down some of the rules that can help to generate a successful social media presence on Facebook. It's not all about the numbers, though they are important. As cliche as it sounds, the rules on Facebook really are there to help you gain true engagement.

Facebook Marketing Infographic

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Originally posted on Social News Watch

Views: 721

Tags: Facebook, Facebook Marketing, Infographic, Social, Social Media


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Comment by Cherie Price on November 20, 2013 at 11:19am

I love it when I read a blog that says I'm doing 100% of everything 100% correctly!! 

I post contests (right now it's a Bronco game ticket give-away with the ONLY requirement to "like our page".  I recently showed a huge array of delectable desserts for Thanksgiving, etc and asked "which one would YOU choose"?  I post MANY articles and videos on how to's either via DIY or invite them into our service department.  I like to taunt my readers with something off the wall like "LEGAL OR NOT, I WANT ONE!!"..the article referred to a $1plus million vehicle which is NOT legal in the U.S. but I gave info about it along with a video showing what this baby can do. It's fun to dream!  I always do the 20/80 rules as I want to INVOLVE my readers, not bore them with car ads which can be found by clicking a tab on top of my FB page.  I do, however, choose the most exciting (a used vehicle with only 7K miles on it!!) and spotlight that vehicle.  (I recently got more views than ever on a 1999 F-150 with extremely low mileage and 'Grandpa maintained')I don't ever forget what business I'm in!  Not only do our fans have around the clock access to our website and entire inventory, but the inventory is also posted on the FB page.  I have a lot of fans (too damned many because of our FORMER SEO expert purchased 'likes' and  I hit the ceiling.  No matter how long it takes me to get LOCAL NEIGHBORHOOD fans, then so be it.........they are at least REAL people.  Please DO NOT BUY LIKES as cheap as they are.  Keep it friendly, FUN, diversified/interesting/personal  and keep them WANTING TO COME BACK.  'My" rules in a nutshell.  20/80 = YES! THANKS FOR YOUR BLOG, J.D. :)

Comment by Mark Tewart on November 18, 2013 at 2:20pm


Comment by Josh Knutson on November 18, 2013 at 10:28am

Great post! I just stumbled on this Basically rates your FB page and gives you a score and feedback on how you are doing/what you can improve upon and its free. Definitely worth a try.

Comment by Alexander Lau on November 18, 2013 at 9:16am

If you've been trying to make your Facebook ads work for your business, you've probably came across Facebook Power Editor.

But Power Editor is not user friendly at all and it takes a lot of practice (and time) to master it. 

Our friend Jon Loomer has put together a GREAT online course to help you master Facebook Ads Power Editor in no time. That course is worth gold. 

What you'll get: 
• Five sections, from beginner to advanced 
• More than 40 written lessons 
• More than 4 hours of video tutorials 
• An assignment at the end of each lesson 
At the end of that course, I can guarantee you'll be a Facebook ads pro and start making real ROI from your Facebook ads. I did!

Comment by Alexander Lau on November 18, 2013 at 7:40am

AJ makes a VERY good point. Your local followers are only going to make your profile look more credible to FB and Googlebot.

Comment by Dennis Yu on November 18, 2013 at 7:39am

DO run ads, else you don't get much newsfeed exposure.

DO integrate with your other marketing channels, so you have a consistent voice and can measure ROI from Facebook, since these users will come to the site and the dealership.

Comment by Aj Maida on November 18, 2013 at 7:32am

Building your likes organically is what sticks out the most to me. One of the main reasons is that organic likes are more likely to be local, read, People who can and will do business with you. Just a short time ago we had 700 likes...150 of them were you guys :). Less than 50% were local. Since we started to build organically to our current 2050 likes we have increased or local likes to over 75%...imagine what that would be it all you people weren't stalking us!!! Another benefit of this is that local people are more likely to engage with you and as we all know Facebook without engagement is just a bunch of pictures of cats and dogs.

Comment by Alexander Lau on November 18, 2013 at 7:08am

I completely agree with the frequency factor and buying likes. Do not buy likes. Not only will Google's Algorithm or Facebook's for that matter sniff out the quick buy frequency, but the lack of interaction based upon those inflated numbers will haunt your social signal score.

Comment by Alexander Lau on November 18, 2013 at 7:07am

Funny, I just sent an E-mail to a client explaining what their Facebook strategy should entail.

Here's what I said (this was paraphrased from an early ADM article, that educated me):

If there’s a local or community event important to the dealership, focus on it. That’s a major part of the strategy. Dealership don’t need to remind their social followers that they have cars for sale, they already know that.  When choosing what to post, realize that you shouldn’t act like a dealership, but still remember that you are a dealership.  Don’t be pitchy.  Don’t feed into stereotypes.  Don’t be too “sales-oriented.”  Instead, be brand, community, fun, and familial in orientation.

Truth is, to be successful on social media as a dealership, you have to stop thinking about yourself as a dealership, but instead, think of yourself as a company that helps out the local community. Giving people a social media smorgasbord of posts to review makes you more well-rounded.  Like any delectable sampling of food does.

(In no particular order)

  • Philanthropy and Charitable involvements
  • Photos of new customers with their vehicles
  • “Caption This” pictures
  • Video customer testimonials
  • Random pics of humor, quotes, or thought-provoking imagery
  • Questions to engage (think Trivial Pursuit, 1st date-style questions, Family Feud, or hypothetical in orientation)
  • Reviews/Ratings from happy customers
  • Service Discounts, Coupons – Not ‘sales-related’ content. (No “3.9% on Chevy’s until month’s end”- style posts)
  • Upcoming community events (and their involvement in them)
  • Nearby school events (and a mention of current employees from there)
  • Good staff bios
  • Job openings
  • Very odd vehicles taken in on trade (a 2006 Chevy Malibu isn’t a worthy vehicle to share on your wall regardless of the “low miles”, but a DeLorean would be).
  • Interesting facts based on that date in history
  • Service How-To Videos
  • Very high profile OEM/Dealership updates that are actually in the news (with your dealership’s response to it)

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