So, how do make sure we convert our online traffic to sales floor traffic? And how do we convert the 22% that DO contact us with an Internet lead? And how do we use things like mobile, reputation, social media, and chat in that conversion--and, more importantly, new and powerful things like the up-and-coming Sales-Driving Gorilla, Big Data? And what about the very critical dealership processes to convert this dealership traffic to sales on the sales floor? That's yet another "how" of the many mentioned here.
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