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Have you ever stopped and thought of what the unwritten job description of the Internet Sales Manager has become?
Let’s look at some roles and responsibilities that are asked of today’s Internet Sales Manager, and dig deeper to see who has a full time job in that area.
What “job” are you really asking of that person who either has, or is taking on the role of "Internet Sales Manager"?
Here are a few of the roles and duties that owners and managers ask of the Internet Sales Manager (I.S.M.):
What can you add to this list?
What are other Job descriptions do you have?
Recognize that you may be asking one person to keep your entire online footprint current, but their income is predicated upon them selling cars. Allow me to say, from experience, that there isn’t enough time in the day to do both well. You cannot serve two masters.
How many jobs is he or she really doing? That person will have to shortcut one area to make sure they are keeping up on the other. They’ll rob Paul to pay Mary. They will have to ignore their digital shelves when it is time to help an online customer that has reached the lot.
By the way, what extra work is the rest of the sales staff doing? Oh yeah, fetching coffee. Not the same.
Everyone at the dealership that can access the web from an in-store computer has the capability to leave a positive digital footprint somewhere and should be required to do so every day. If the rest of your staff are unwilling to do that, then it may be time to hire a second person to carry some of the digital burden being thrust upon the shoulders of the One Man Internet Manager.